[dropcap]W[/dropcap]e’re living in a golden age of business technology. Evolving ecommerce solutions are making it simpler than ever to reach customers across the globe, while new apps and social trends are constantly popping up and shifting the goalposts in terms of marketing strategy.
In order to stay competitive, small business owners have got to keep up with the times. Yet according to researchers, a vast number of companies are still a bit wary of hopping on the bandwagon. They tend to rely on traditional, tried-and-tested marketing methods, and find the prospect of developing digital, mobile-friendly strategies a bit daunting.
But believe it or not, taking steps to reach new customers via digital and mobile technologies is completely pain-free. Better yet, you don’t need to be a tech genius in order to implement these tools. At the end of the day, crafting an effective mobile marketing strategy is really about common sense — but to help you get started, here’s a list of quick tips that will enable your business to join the rest of the twenty-first century.
Mobile Strategy for Small Businesses
1. Make Sure Your Website is Mobile-friendly
Nowadays, users spend more time surfing the web on mobiles or tablets than they spend on clunky desktops. That means you’ve got to ensure your website translates well onto all viewing platforms. If your site doesn’t look great on a smartphone, it’s worth taking a look at what aspects are and aren’t working. Sometimes embedded videos, over-sized images or odd numbers of menu items can be enough to bring an entire homepage crashing to the ground.
When in doubt, if it’s not working on a mobile, lose it. After all, there’s no point spending time and effort marketing your company to people if they aren’t able to get the most out of your website.
2. Use Responsive Design
Another important mobile marketing basic is to ensure that your website uses responsive design. That’s essentially a fancy way of describing whether a website automatically adjusts its layout and content depending upon the size of screen and type of device it’s being viewed upon. Again, this is pretty important to web marketing, as users typically don’t have the time or patience to fiddle with zooming in and out of your pages.
Fortunately, you don’t need to be terribly tech-savvy in order to create a responsive website. If your company’s website is hosted via an affordable web builder like WordPress or Squarespace, there should be a host of free templates at your disposal that have been coded to be fully responsive and 100 percent mobile-friendly.
3. Try Sending Some Texts
SMS marketing has been increasing in popularity over the past couple of years, and it’s definitely worth a shot. So long as you maintain a up-to-date customer contacts list, you don’t even need to bother with some overpriced marketing agency in order to reach customers via text. That being said, you’ve got to be smart about it.
Users will be very likely to open your marketing messages, but you’ve got to give them a reason to click through to your responsive and mobile-friendly site. Special, time-sensitive discounts, limited quantity offers and exclusive information typically perform well.