[dropcap]A[/dropcap]dmit it: when you hear the phrase “car dealer”, the first image that comes to mind is a probably a guy wearing a cheesy suit give you a hard sell on an overpriced car. Time to erase that image from your mind! Today’s car dealers are pretty savvy marketers, especially when it comes to SEO.
Here are four lessons your small business can learn from car dealers and auto manufacturers.
SEO Lessons For Small Business
NAP Citation Consistency Matters
The recent changes to Google’s PPC display ad format push organic SERP results below the fold. Now, Google is displaying up to four paid search ads at the very top, and removing side bar ads altogether. That’s bad news for small businesses that may be out-performed in the new competitive PPC ad space. But there’s also a silver lining: Google’s local map pack is still appearing above organic SERP. If your business can get a spot on the local map pack, you’re golden. Car dealers know just how important this local map pack spot can be, and how critical NAP citations are for strong local search result placement.
Engage Customers BEFORE They Enter Your Storefront (or Dealership)
Don’t wait until the customer is in your showroom to start nurturing a relationship. Get potential customers excited about your cars well in advance through interactive websites and engaging social media campaigns. Abarth Cars UK, which offers sport car rentals, has one of the best interactive websites in the auto marketplace, offering everything from a virtual tour of their showrooms to a history of Fiat racing. They keep the excitement building on their Instagram account, which showcases the brand’s racecars, like the Abarth 124, leaving its followers with a definite need for speed!
Keep an Eye On Your Reviews
According to BrightLocal, 85 percent of customers read online reviews before deciding on a business. You can’t control what people say about your business, but you can encourage satisfied customers to leave a positive review! Car dealers, for example, increasingly understand that no one likes to be hustled into a purchase. How will consumers find out if a dealership is going to pressure them into a decision or respect their time? Would-be buyers head straight to help.