Amp, Baldwin&, Incubeta and More


Revolving Door

Agencies are nothing without their fearless leaders, and this week was definite proof of that. Check out who’s leading agencies worldwide toward expansion into new industries, locations and activations.


Tischen Franklin joined Endeavor-owned cultural marketing agency 160/90 as executive creative director. Franklin will work alongside partner Christian Carl to strengthen the agency’s presence with cultural insight, influence and access.

Activision Blizzard

Activision Blizzard appointed Kristen Hines as its chief diversity, equity and inclusion officer. Hines joins from her previous role leading global DEI practices at Accenture, and has over 20 years of experience working to transform culture at companies around the world.

Alkemy X

Director Alexander Maxwell signed to Alkemy X’s roster for commercial representation. Maxwell has worked with brands like IKEA, AT&T, Progressive and American Express to produce content across lifestyle, comedy and luxury categories.


Andres Reyes is joining full-service marketing agency Amp as vp, marketing and brand activation. Reyes will leverage a human experience approach centered in immersive physical experiences to deepen connections between brands and consumers.


Global design agency Aruliden appointed Aaron Easterbrook as its vp of creative for Aruliden Europe. Having previously served as creative director and partner at Browns, Easterbrook is known for working with internationally acclaimed artists, photographers and designers.


Baldwin& expanded its team with four new hires. Jenny Thackham was appointed designer, Donnine Canamar senior art director, Kateri David copywriter and Brianna Scarduzio account manager.

Brandtech Group

Linsey Loy joined The Brandtech Group as chief growth officer and partner with the goal of taking the group’s business capabilities to the next level. Loy previously held leadership positions at Dentsu-owned iProspect, Deutsch and TBWAChiatDay.

Forsman &…