Country Crock, Keurig Dr. Pepper, Macy’s… and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
Country Crock® announced the launch of their Plant Cream, a new plant-based alternative to dairy-heavy whipping cream that can be used in endless cooking and baking recipes. The newest innovation offers a no-sacrifice substitute with an easy 1:1 swap with dairy, elevating meals to be more rich and flavorful. “Country Crock Plant Cream is a must-have, secret weapon ingredient to have in the kitchen. Its versatility and delicious taste make it perfect for vegetarians, dairy intolerant or plant-curious consumers,” said Natalie Cooper, Brand Lead, Country Crock. “We believe that once consumers make the switch, they will find surprising ways to enjoy it, including reheating leftovers, making ultra-creamy pastas, or baking a delicious dessert.” To celebrate the new Plant Cream, Country Crock recently launched the “We Defied Dairy” campaign. This campaign demonstrates how Country Crock Plant Cream along with Country Crock Plant Butter is made with delicious plant-powered ingredients, giving customers all the taste of heavy whipping cream and butter but without the heaviness of dairy. The campaign includes spots on Connected TV, Linear TV, and digital platforms. Country Crock Plant Cream is available nationally at Kroger and soon to be Publix as well as regionally in retailers including Price Chopper, Piggly Wiggly Alabama, Albertsons, Safeway and United Supermarkets
Americano Media launched the first-ever Spanish-language conservative media platform. “With the objective of increasing awareness among the U.S. Hispanic population, Americano Media will be releasing an advertising campaign in the next few weeks. “We will be aggressively advertising in key metropolitan areas with a high Hispanic density. The campaign will include digital and also traditional media. Advertising creative will be in Spanish,” Jorge L. Arrizurieta, President of Americano Media, tells Portada.
Brushing off concerns about the potential for a recession, Keurig Dr Pepper is on the prowl for more acquisitions and partnerships. In the quarter ended June 30, sales of the company’s coffee pods grew by 10%, and carbonated soft drinks by 11%. In addressing financial analysts last week, CEO Bob Gamgort noted that in the 2008-2009 recessionary period, carbonated soft drinks and coffee were among the most resilient CPG categories. “These categories are true staples, with regular consumption behaviors and few direct substitutes. And they have the benefit from the trade down effect from out-of-home consumption to in-home consumption that frequently occurs during recession,” said Gamgort. One of Keurig Dr Pepper’s latest coffee partnerships is the reinstatement of a distribution deal with Louisiana-based Community Coffee after a five-year hiatus. Additionally, ,Keurig Dr Pepper (KDP) recently announced that it is acquiring the global rights to the nonalcoholic, ready-to-drink (RTD) cocktail brand Atypique from Station Agro-Biotech, a Saint-Hyacinthe, Quebec-based company that specializes in the manufacturing and marketing of alcoholic and nonalcoholic beverages.
At this exclusive event on September 29, 2022, Brand Decision Makers and Marketing Service Suppliers will share and accelerate knowledge on key topics including multicultural marketing, e-commerce marketing and leveraging marketing technologies. To find out about networking solutions at Portada Live involving a myriad of brand decision makers, please contact Sales Coordinator Michelle Lopez at firstname.lastname@example.org.
Havas Health & You and Republica Havas announced the creation of a new agency, Republica Havas Health, to help foster health equity for multicultural patients and consumers. Republica Havas’s new division will be led by Co-founder, Chairman and CEO Jorge A. Plasencia, and will leverage the scale of HH&Y to reach brands and consumers across the United States, with quick global expansion plans. Republica Havas Health will focus on four key priorities – diversity in clinical research, culturally relevant health & wellness marketing, multicultural competence in healthcare, and concrete action to address health inequities. Republica Havas has had banner growth since they were established in 2006, with a proven track record of supporting powerhouse brands across categories – such as Walmart, Toyota and Google – by driving cultural relevancy. Their health and wellness experience spans over a decade and includes clients such as Pfizer, Boehringer Ingelheim, Merck, and Amgen – and they bring their specialized knowledge in this new partnership with Havas Health & You in cross-cultural health and wellness marketing.
Macy’s back-to-school campaign celebrates how students’ styles are constantly evolving from year-to-year and, in some cases, even week-to-week. This year’s commercials feature fast-paced fun fashion transitions showcasing Macy’s brands, value and inspiration while highlighting the joy and confidence of the perfect look and owning your style. he campaign includes TV, digital and print. “The fresh start of a new school year brings a clean slate for everyone to make new friends, create new experiences and show their own take on back-to-school dress codes,” said Matthew Sebra, Senior Fashion Director, Macy’s. “At Macy’s, we know that style is unique to each student. We’re looking forward to helping students of all ages own their style with the latest school essentials and Fall trends.”