Domain name registrar GoDaddy is reaching into the realm of small business communications with a proposed acquisition of FreedomVoice, a cloud-based telecommunications provider, announced Tuesday.
The deal will cost GoDaddy $42 million in cash plus up to $5 million in potential future payments. In return, the company benefits from the talents of the FreedomVoice team and its suite of cloud-based communications products.
“GoDaddy has 14 million customers and many of them have struggled to find affordable and simple telephony solutions,” said Steven Aldrich, chief product officer at GoDaddy in the official announcement. “FreedomVoice is a natural fit with GoDaddy as we both share a common goal: to harness the power of the cloud to deliver products that fit the specific needs of small businesses, coupled with customized, empathetic customer care.”
With more than 210 million small businesses across the globe, the large majority of which depend on mobile and desktop phones for communication, GoDaddy positions itself to provide another essential service — voice communications — to its range of digital presence products that includes domain name registration, websites, hosting and online marketing.
GoDaddy says FreedomVoice’s product suite is designed specifically for small businesses. Features the company touts include a custom cloud number — like a local or toll free business number — that automatically routes business-related calls to a user’s mobile phone. There is also a cloud-based phone system that delivers enterprise-quality VoIP for smaller companies.
GoDaddy has positioned itself as a provider of a large number of small business solutions. The new service, when added to the company’s portfolio, will allow GoDaddy to offer a small business phone service competitive with Nextiva and Grasshopper, now owned by Citrix.