Hockey legend Wayne Gretzky has signed a multi-year brand ambassador deal with leading sports betting and digital gaming company, BetMGM. Gretzky will join BetMGM to bolster their marketing efforts in North America. Also: The NFL Baltimore Ravens and BetMGM have a new multi-year partnership. BetMGM has become the Ravens’ first “Official Gaming Partner.” The team and BetMGM will work together to create cobranded promotions for Ravens fans. Plus, BetMGM branded signage will be seen at the Ravens’ M&T Bank Stadium, digital media, and integrated social media content.
An MGM Resorts International sports and entertainment exec is the new Pac-12 commissioner. George Kliavkoff is leaving his job as president of entertainment & sports for MGM Resorts International to to replaces Larry Scott, who was let go in January after serving in the role since 2009. Kliavkoff had worked for MGM Resorts since 2018 and takes over the Pac-12 as commissioner on July 1.
Wynn Resorts are launching new club concept at the Raiders’ Allegiant Stadium this year. Here’s the press release if you’d like to read.
It’s official: the dates for the NFL Draft extravaganza in Las Vegas will be April 28-30, 2022. The center of the Strip will be closed and football fans will pack Las Vegas Boulevard for the three-day event.
Findlay Toyota takes over as Las Vegas Lights FC soccer jersey sponsor from Zappos.
You can own a piece of Las Vegas-based UFC, the MMA fight show promotion run by Dana White. UFC-owner Endeavor is now public and trading under the ticker, EDR. Endeavor made a run at an IPO in 2019 and pulled the plug on that attempt because of weak investor interest. It should be noted Endeavor last year posted a $992 million net loss on revenue of $3.48 billion, filings showed, according to FOX Business. The Hollywood talent agency, which owns UFC after the Las Vegas fight promotion was purchased for more than $4 billion in 2016, also runs IMG and…