How Hotels Are Trying To Entice Travelers To Return


From this summer’s air travel chaos to staffing shortages in hospitality sectors around the world, the impact of the COVID-19 pandemic on travel persists to this day.

The hotel industry continues to move toward recovery after years of unplanned losses, though experts believe full recovery remains several years away. A recent report from the American Hotel and Lodging Association notes that room revenue for this year is expected to surpass 2019 numbers on a nominal basis, but when adjusted for inflation, revenue per available room might not reach pre-pandemic levels again until 2025.

The data is perhaps not surprising, given the increased interest in vacation rentals through Airbnb and VRBO during the peak of the pandemic. Many travelers expressed their preference for renting a private home that allowed for distance from others, the ability to cook their food and space for the whole family to gather.

But that doesn’t mean the hotel experience is kaput. Below, industry experts share how hotels are trying to entice travelers to return to these familiar accommodations ― and some good deals you might be able to take advantage of in the process.

Emphasis on workspaces

Since March 2020, many office spaces have closed for good, while others remain significantly emptier as flexible policies allow workers to come in only a few days a week or as infrequently as they wish.

Business travelers, who previously may have worked out of their company office in a different city aren’t necessarily doing that anymore. And even those who don’t travel for business are taking advantage of the opportunity to “work from anywhere” and explore new destinations once they sign off for the day. As a result, many hotels are now marketing themselves as ideal workspaces for those “bleisure” travelers.

“Since so many people are working from home, we’re seeing incentive programs for hotels,” Jessica Nabongo, travel expert and author of “The Catch Me If You Can: One Women’s…