Inside the multi-million-dollar campaign aimed at bringing business travel back to New Orleans | Business News

0
12


New Orleans & Company, the city’s destination marketing agency, and the Ernest N. Morial Convention Center are planning a multi-million-dollar advertising campaign to lure business travelers back to the city as it recovers from the pandemic.

The marketing effort comes amid intense national competition and fears that the spread of the Delta variant and a resurgence of COVID cases might stall the modest recovery seen in the tourism and travel market so far this year.






NO.convention.050521.0095.jpg

The Ernest N. Morial Convention Center is revamped with a new facade and plants in New Orleans Tuesday, May 4, 2021. The $60 million “Linear Park” is the largest component of the first phase of the center’s $557 million planned upgrade over the next several years. (Staff photo by Sophia Germer, NOLA.com | The Times-Picayune | The New Orleans Advocate)




The leisure travel market has been seeing steady recovery since Easter, with rising passenger traffic at Louis Armstrong International New Orleans Airport and growing weekend hotel occupancy.

But…