Local Workforce Report Urges San Diegans to ‘Fight Racism With Their Wallet’

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Lilly Ayers places a stick of sage in a bag while serving a customer at her store. Photo by Anne Wernikoff for CalMatters

Using their pocketbooks, businesses and consumers can engage in a variety of direct financial actions to help support Black and other minority communities, according to a report released Wednesday by the San Diego Workforce Partnership.

The report, “Becoming a Financial Activist for Racial Justice,” provides a series of actionable recommendations offering businesses and consumers an opportunity to apply their investment and purchase decisions toward funds and companies that support the Black community.

The recommendations aim to address the fact that San Diego’s Black community disproportionately experiences lower wages and opportunities for economic advancement than their white peers and neighbors, according to a Workforce Partnership statement.

“All San Diegans deserve equal opportunities to support their families, work quality jobs and find fulfillment,” said Andy Hall, chief impact officer at the San Diego Workforce Partnership. “Yet Black San Diegans have, for generations, been consistently excluded from fully participating in the economy.”

“But we can all promote equity through re-examining how we choose to invest and spend our money in our own communities,” Hall continued.