All Owners Know the Value, but Millennials Tap Tech Quicker


[dropcap]H[/dropcap]old onto your socks: Millennials are the most tech-savvy generation.
Okay, that’s really not so surprising. Born into the Information Age, most Millennials are digital savants compared to Gen Xers and Baby Boomers who have had to adjust and adapt to today’s technology.

But across generations, most small business owners agree: Keeping up with technology is important to stay competitive.
But the generations diverge on their technological confidence. Consider these findings from a survey of small business owners conducted by Ink from Chase, the business credit card from Chase. They highlight generational differences in attitudes and behavior:

87% of Millennial business owners believe they actually are successfully staying on top of technology advances.
66% of Gen Xers (those born in the mid-1960s to 1980) and Baby Boomers (1946 through 1964) reported that they are keeping up.
60% of Millennials view social media as an important tool to stay competitive, versus 44% and 46% for Gen Xers and Boomers, respectively.

Further, Millennial small business owners are more likely to describe themselves as feeling in control (35%) compared to Gen Xers (24%) and Boomers (29%), tied perhaps art to tech proficiency

Tech Tips for Small Businesses 

So what should technology laggards do to bolster their proficiency in and use of it for business?
According to Laura Miller, president of Ink from Chase, “Small business owners must be equipped with the tools needed to make technological transitions as simple and smooth as possible, so they can remain nimble and focused on growth.”
Miller offers them these three technology tips:

Keep up with Your Business…. Even While on the Go
Mobile applications can do the job. Small business owners can take their office wherever they go by using apps designed for smartphones and mobile devices such as the Ink Mobile App, which helps track finances and manage business expenses in real-time.


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