[Product Roadmap] How gaming startup Playerzpot evolved from an app that crashed during IPL 2018 to touch 5M users

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When software professionals Yogesh Doiphode and Mitesh Gangar wanted to start up, they wanted to begin in a space they were passionate about. That’s why they decided to build India’s best fantasy sports platform and launched Playerzpot in 2015 from a small garage in Airoli, Navi Mumbai. 

“In 2015, we observed a gap between the real world and how sports fantasy is perceived or played in India,” Mitesh says. 

In a cricket-friendly nation like India where sports content is consumed daily, the duo felt daily fantasy sports were the best fit. They manoeuvred the initial financial obstacles of starting up from a garage by providing IT services and using those revenues to build their fantasy website.

Mitesh Gangar, Co-founder, Playerzpot

The IPL break 

The first version of their product, launched in April 2016, was web-based. The duo conferred with friends and relatives, who advised them one thing: to launch a mobile-friendly website. 

The first android app was launched in April 2018, but the system failed to support users on first day of IPL 2018 due to unexpected traffic. 

We took problems such as these as learning opportunities and course-corrected our strategies to innovate and adapt. Taking a user-first approach, we started solving problems of users and defining industry with concepts like ‘Refer & Earn’, instant withdrawals, private game, etc,” Mitesh says. 

Since then, the platform has continued to add more unique features and build credibility, and today enjoys a strong foothold in the market. In six years, Playerzpot has touched a user base of over five million users and has been profitable since the year of inception. 

“Our approach has always been to bring in new innovations and ideas that can fill gaps or ease the customer experience,” Mitesh says. 

Focus on the fantasy model 

PlayerzPot works on a peer-to-peer gaming model. Users can use their mobile sets to showcase their skills and earn rewards in return. 

The mobile gaming segment…