Top 57 US Zoos & Aquariums Ranked in 2022 Digital Customer Experience Report

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Zoo & Aquarium Digital Customer Experience Report 2022 – 57 of the top attractions in the U.S. ranked based on their web, social, and brand experience presence.

“Many attractions employed new digital content like behind-the-scenes videos and drive-through exhibits to survive during pandemic restrictions. Now, with operations back to normal, we are finding guests have a new level of expectations,” said Hannah Tooker, Attractions Expert at LaneTerralever.

National marketing and customer experience agency, LaneTerralever, ranked 57 of the top zoos and aquariums in their “2022 Zoo & Aquarium Digital Customer Experience Report ” with the Denver Zoo, Maryland Zoo and San Diego Zoo leading the rankings.

After years of social distancing and pent up demand, U.S. families looking to experience large-scale attractions such as zoos and aquariums have taken off this year. While many of the changes seen in the early days of the pandemic are a thing of the past, there are a number of changes to guest experience that will be permanent, including how guests interact online.

“Many attractions employed new digital content like behind-the-scenes videos and created new experiences like drive-through exhibits to survive during pandemic restrictions. Now, with operations back to normal, we are finding guests have a new level of expectations,” shared LaneTerralever Attractions Expert, Hannah Tooker.

LaneTerralever’s “2022 Zoo & Aquarium Digital Customer Experience Report” addresses these changes and expectations using a standardized set of criteria across critical elements of the digital customer experience including website, social media and brand experience. These insights provide perspective on how zoos and aquariums are…