How Alicia Gonzalez Scaled Back Her Business To Ultimately See Substantial Growth

Scaling back your business is never easy, but it’s especially difficult as a nonprofit organization. Executives, employees, investors and customers are all affected by this drastic change. As the Founding Executive Director of Chicago Run, Alicia Gonzalez found herself scaling back her business by 20% in 2013. Through closely listening to the unique needs of each of the schools, analyzing data and staying true to her ethics, Alicia was ultimately put Chicago Run back on a path towards growth. Today, the nonprofit is faced with the challenge of meeting the needs of their ever-growing waitlist of schools in need of her services. How was Alicia able to revamp her business and turn things around so quickly? Find out in this interview.

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