Photo: Illustration: Leon Elder
Today we’re launching New York Perks, a lineup of treats exclusively for our subscribers. Whether it’s a free pastry, access to an event, or a drink on us, each month’s perk is hand-selected by the discerning, particular, and obsessive staff of New York. This program is the latest special offering — alongside private events and subscriber-only newsletters and courses — that are now included with a New York subscription.
We’re pleased to launch the program — for now, available only in New York City — with La Cabra, a café and bakery born in Denmark. New York subscribers will get a free coffee and cardamom bun during the month of May, redeemable at all three of La Cabra’s New York locations in Soho, the East Village, and Bushwick.
To get your free coffee and pastry, visit the new “Perks” tab on your account page or via nymag.com/perks. (Tip: It’s even better in the New York app.) You’ll see more details about the offer, along with instructions on how to activate your perks pass. Enjoy!
• Visit the “Your Account” page via the search tab
• Click on “Perks” to see Perks hub, where you can find current and past offers
• When you’re inside a La Cabra location, hit “Redeem” to activate your perk
• Show the perks pass to the in-store team member before exiting the window
Why won’t the coupon load?
A cellular signal or Wi-Fi connection is required to load the mobile coupon.
How do I find the Perks tab on the New York app?
Make sure you’re logged in with the email tied to your active digital subscription and have the newest version of the app downloaded. Then go to the search tab, hit “your account,” and then “perks.” Alternatively, you can access it by typing nymag.com/perks into your browser.
I missed the redemption window — can I still use it?
No. Each offer is valid only during its specified window. After you activate your perks pass, it is valid for one hour.
Can I redeem online or for delivery?
No — in-store only.
Can I gift it, share it, or let my partner use it?
This offer is for subscribers only.
Is this program available only in New York City?
For now, though we hope to expand in the future. Visiting New York during the redemption window? The offer is yours to claim.
