Running June 1 through Labor Day (Sept. 7), the Passport will add on to the success of the annual Dine Latino Restaurant Week and expand into a season-long culinary and cultural journey spanning Philadelphia, Montgomery, Delaware, Bucks, and Chester counties.
The Passport will offer residents and visitors an opportunity to explore the “richness and diversity of Latino culture” through food, shopping, and immersive cultural experiences. The expanded initiative will feature restaurants, eateries, retail shops, artisan businesses, and other destinations — all of which hold the mission of helping consumers connect with Latino heritage. Organizers say the program aims to drive visibility, foot traffic, and economic opportunity for participating businesses while encouraging tourism across multiple counties.
If interested, applications are now open for businesses across the Greater Philadelphia region to join the Food & Culture Passport, with space limited and early applicants receiving priority placement in curated trails and promotional materials.
As noted on the official site, selected participants will gain exposure through a multi-channel marketing campaign, in-app promotional opps, and inclusion in curated guides and itineraries designed to drive visitors to participating businesses throughout the summer. Participants will also have the opportunity to take part in special culinary and cultural events while gaining access to customer engagement insights through QR code check-ins, helping businesses connect more directly with new and returning audiences.
Powered by the Let’s Rallie app and sponsored by Visit Philadelphia, the Dine Latino Food & Culture Passport 2026 will take users on curated culinary and cultural “trails.” Patrons will be able to check out a variety of different stops like authentic Mexican street food vendors, Puerto Rican bakeries, hidden neighborhood gems and unique destinations. Ultimately, participants can scan QR codes at each stop to earn rewards, unlock exclusive experiences, and discover new communities throughout the region.
As a release notes, with millions of visitors expected for major summer events and national celebrations, the initiative aims to place Latino-owned businesses at the heart of the region’s booming tourism and cultural landscape.
Sponsorship opportunities are also available for partners who want to have direct engagement with a large, diverse audience, while supporting small business development and regional tourism. Those interested can reach out to Paul Wheatey, Director of Development, at pwheatley@gphcc.org for more information.
To find out more information on the Dine Latino Food & Culture Passport 2026 from the GPHCC, visit philahispanicchamber.org
