LAS VEGAS (June 2026) — AREA15, the world’s first purpose-built immersive entertainment district, and the Las Vegas Aces, the WNBA’s premier franchise and three-time WNBA Champions, today announced a new partnership that brings together two iconic Las Vegas brands united in their shared commitment to community, innovation and unforgettable experiences. Spanning 30 acres parallel to the Las Vegas Strip, the AREA15 District encompasses an extraordinary collection of experiential attractions, a robust and ever-changing entertainment roster, innovative nightlife as well as dynamic bars and eateries and has drawn more than 16 million visitors since opening in 2020.
Reflecting both organizations’ shared roots in Southern Nevada, the partnership represents a mutual commitment to creating meaningful experiences that bring the community together. The partnership will enable AREA15 to reach Aces fans through in-game digital signage and arena activations throughout the season, along with social media and email integrations designed to connect fans with unique experiences across both brands. The collaboration will also feature the team’s beloved mascot, BUCKET$, at select AREA15 events, creating new opportunities for fans to engage with the team beyond game day.
As part of the partnership, AREA15 and the Aces also plan to host a free community watch party at AREA15, bringing fans together in one of Las Vegas’ most immersive entertainment venues to cheer on the team as they pursue another championship. The event will feature a live game viewing experience, with additional details to be announced soon.
“The Aces represent the spirit of Las Vegas,” said Winston Fisher, chief executive officer, AREA15. “Like AREA15, they’re a local success story that has earned global attention while staying deeply connected to the Las Vegas community. We’re excited to celebrate our hometown, create memorable experiences and bring AREA15 and Aces fans together.”
Added Nikki Fargas, president, Las Vegas Aces, “AREA15 embodies the creative boundary-pushing that distinguishes Las Vegas from anywhere else in the world, and we’re excited to create new ways for Aces fans to connect with our team throughout the season and postseason.”
Together, AREA15 and the Aces look forward to designing collaborative opportunities enabling fans, visitors and local residents to experience the exhilaration and energy defining Las Vegas as the world’s leading destination for sports and entertainment.
ABOUT AREA15
AREA15, located parallel to the Las Vegas Strip, represents the world’s first purpose-built immersive entertainment district offering live events, distinctive attractions, interactive art installations, extraordinary design elements, unique retail, ground-breaking technology, bars and eateries and much more. AREA15’s curated mix of dynamic destinations—including LIFTOFF Bar and Ride, Meow Wolf’s Omega Mart, Dueling Axes, Five Iron Golf, Kaia, The Beast, Wink World: Portals Into the Infinite, Museum Fiasco, JOHN WICK EXPERIENCE and many more—represents what’s next in experiential entertainment. With a robust, ever-changing roster of concerts, events, immersive art exhibitions, out-of-this-world nightlife and boundary-pushing production shows, AREA15 attracts visitors of all ages. Zone 2: The Terminals at AREA15 now features Universal Destinations & Experiences’ new, year-round horror entertainment experience Universal Horror Unleashed, Felix & Paul Studios’ Interstellar Arc, The Escape Game and Dolls Kill. Additional immersive attractions, eateries and retail venues coming soon to The Terminals include the Boeing 747, Museum of Ice Cream’s largest flagship location, Chilango’s Tacos, Saint Honoré Doughnuts & Beignets, Nacho Daddy, House Rules, MINISO, iFLY Indoor Skydiving and more.
AREA15 has received numerous accolades, including being named “Another Unmissable Stop for Art Lovers” by The Times UK; “Most Innovative Venue in the USA” and No. 2 on the list of “10 Best Immersive Experiences in the U.S.” by Timeout; “Best Immersive Art Experience” by USA Today 10Best Readers’ Choice Travel Awards; “Best Place to Dance,” “Best Attraction,” “Best Place for Your Instagram Shot” and “Best Rave Resurgence” by Las Vegas Weekly Readers’ Choice Best of Vegas Awards; “Best Arts Hub” by Vegas Magazine; “Best Family Attraction” from the Southern Nevada Hotel Concierge Association; claiming the No. 1 spot in Blooloop’s “World’s Top 11 Immersive Art Experiences;” and being included in Las Vegas Magazine’s Hall of Fame.
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ABOUT THE LAS VEGAS ACES
One of the WNBA’s original franchises, the Las Vegas Aces trace their lineage to the Beehive State where they began life as the Utah Starzz in 1997. The franchise relocated to San Antonio in 2003, before moving to the Sports & Entertainment Capital of the World prior to the 2018 season. Las Vegas Raiders owner Mark Davis purchased the team in 2021, and Aces fans were rewarded with back-to-back WNBA Championships in 2022 and 2023, becoming the first WNBA team in more than two decades to repeat as champions. The 2022 team also became the first major professional sports franchise to bring a championship to the state of Nevada. In 2025, the Aces ran it back, earning their third WNBA title in four years.
In addition to the success the Aces have had on the court, they have been equally successful in their off-court endeavors. In March 2022, the team moved into a 50,000 square foot headquarters—the first complex built solely for use by a WNBA team. In March 2024, Las Vegas became the first WNBA franchise to sell out its season ticket allotment as well as the first to sell out the entirety of the season. The Aces again sold out their season ticket memberships in 2025 and 2026, and on May 23 Las Vegas hosted its 50th consecutive sellout at Michelob ULTRA Arena, a number that is up to 53 and expected to continue to increase throughout the season.
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MEDIA CONTACTS
Desiree Vontur, Erika Pope
The Vox Agency for AREA15
desiree@thevoxagency.com, erika@thevoxagency.com
(702) 569-0616, (702) 249-2977
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