Festivities began at 4 a.m. with free coffee, goodies and a DJ. A ribbon cutting is scheduled for 5:55 a.m., just before the doors open, according to H-E-B’s grand-opening schedule.
The new store marks San Marcos’ third H-E-B, giving residents and Texas State University students another grocery option along the busy Interstate 35 corridor.
The store also marks the San Marcos debut of True Texas BBQ, H-E-B’s barbecue concept serving brisket and other smoked meats with indoor seating.
Other features include Sushiya, full-service meat and seafood departments, a bakery and Tortilleria, deli and prepared foods, Meal Simple, a drive-thru pharmacy, Curbside pickup, Home Delivery, a fuel station and car wash.
The store also includes Blooms by H-E-B, Fresh Bites, beer and wine, organic and Healthy Living selections and other grocery offerings.
H-E-B’s schedule calls for the celebration to continue throughout the day.
At 5:15 a.m., the San Marcos High School Diamond Dance Team, Drumline and Mariachi Band are scheduled to perform, followed by the 5:55 a.m. ribbon cutting.
The first 250 customers in line will receive H-E-B hats and bags, while the first 100 Curbside customers will receive hats.
At 11 a.m., H-E-B plans to host a whole fish cutting, brisket cutting and seafood boil.
Texas State University mascots Boko and Koko are scheduled to appear from 4 to 6 p.m.
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