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Reading: JUMP celebrates Día de los Muertos
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Hispanic Business TV > Culture > JUMP celebrates Día de los Muertos
Culture

JUMP celebrates Día de los Muertos

HBTV
Last updated: October 31, 2026 2:19 am
HBTV
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Día de los Muertos is a time to remember loved ones who have passed away, celebrate their lives, and keep their memories alive.

At JUMP in downtown Boise, families are coming together to share those memories through colorful ofrendas, traditional Mexican music, dancing, and cultural activities.

Among those being honored is Enrique Rivera, a longtime leader in Idaho’s Hispanic community who passed away in August 2025 at the age of 47.

Rivera served as president and CEO of the Idaho Hispanic Chamber of Commerce, where he helped support Hispanic-owned businesses and connect families with resources. He also served as president of the Nampa Chamber of Commerce’s board.

While many knew Rivera for his work in the community, his children knew him simply as Dad. “He was dad at home. He was the guy who loved to have a cereal every night and go play poker until four in the morning and come back and tell us all about it, his favorite hands. Or just those little moments we get to think back on what really made him, him.” Said Daniel Rivera Enrique’s son.

Through a traditional ofrenda, his family is sharing photographs, personal belongings, and memories that celebrate the life he lived and the impact he left behind.

Ofrendas are an important part of Día de los Muertos, a Mexican tradition in which families honor deceased loved ones with photographs, flowers, candles, favorite foods, and other meaningful offerings.

JUMP is helping bring those traditions to the Treasure Valley through its Día de los Muertos celebration.

The event features community-created altars, traditional folklórico dancing, live mariachi music, and activities for all ages.

Families can also create memorial luminaries to honor loved ones, while photographs submitted by community members will be featured in a tribute on JUMP’s outdoor screen.

The celebration offers an opportunity for people to learn more about Mexican culture while giving families a place to share the stories of those they love.

For the Rivera family, it’s also a chance to remember a father whose legacy continues through his children and the community he spent years serving. for more information about the celebration, visit JUMP’s website Admission is free, and the event will take place at JUMP downtown Boise from 5 to 8pm.



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