Editor’s note: TribLive will profile members of the Pittsburgh Media Partnership in this weekly series to spotlight the robust media landscape in Western Pennsylvania.
Pittsburgh Latino Magazine, the region’s only bilingual news outlet covering the Latino community, reports on local Latino and Hispanic businesses, nonprofits and community members. Pittsburgh Latino Magazine’s work is distributed in print, online, on social media and through a podcast.
In addition to Spanish and English, the publication also runs a section in Portuguese.
Pittsburgh Latino Magazine publisher and editor María Manautou-Matos answered questions posed by TribLive.
Website: pitlatinomag.com
Location: Pittsburgh
Newsroom size: One editor/publisher, six contributors and three contractors, including a journalist, photographer/video producer and copy editor
Communities you serve: Western Pennsylvania’s Latino population and community allies (we are bilingual)
Established in: 2020
Known for: Pittsburgh Latino Magazine exists to make sure Latino stories in Western Pennsylvania are not an afterthought. We cover the community’s entrepreneurs, business and nonprofit leaders, culture, challenges and achievements as part of the region’s everyday story. We’re working to bring those voices to even more readers through digital and multimedia platforms.
Who is your core audience, and how do you stay connected to them? Our core audience is the Latino community in the Pittsburgh region and surrounding areas, including families, entrepreneurs, professionals and students. Being bilingual also allows community allies to follow the news from our community. We stay connected through bilingual print and digital content, social media and at community events. We also partner with local Latino nonprofits and allied organizations to increase Latino participation in regional programs, events and opportunities.
What makes your coverage different from others in Pennsylvania? There are dozens of Latino news outlets in other areas of Pennsylvania. We are the only bilingual news outlet dedicated to covering the Latino community in Western Pennsylvania. Our channels connecting the community include print, web, social media and ElPodcast. Our purpose is also to highlight the positive contributions and accomplishments of local Hispanic/Latino leaders, professionals and business owners who are making a mark in the region’s economy and development. The magazine also has a space called Catinho Brasileiro (“Brazilian Corner”) in Portuguese for Brazilians living in the area.
What’s one goal your organization has for the next year? We have three goals: to form partnerships with larger Pittsburgh organizations and events, have a more robust online presence and host events that bring the community together.
If your newsroom were a TV show, what would it be called? “Que Pasa Pittsburgh”
