The ‘BOMBAY SAPPHIRE Club Blue’ experience is set aboard a private Team Brady yacht docked at E1 Ocean Club. Fahy, known for her roles in The White Lotus and The Perfect Couple, will welcome guests alongside E1 Team Brady. With Biscayne Bay as the backdrop, Brittany Sky will set the soundtrack with a live DJ set, and guests will toast the finale with the BOMBAY SAPPHIRE Sparkling Lemon, the official cocktail of E1.
An Invitation to Step Into The Blue
Inspired by the brand’s iconic blue bottle and nature’s natural blues, Step Into The Blue is BOMBAY SAPPHIRE’s invitation to immerse in the beauty of life and to actively engage in the moment. ‘BOMBAY SAPPHIRE Club Blue’ brings that idea to life on the striking waterfront, pairing the showstopping excitement of electric racing, alongside Miami’s cocktail culture. Fans can also get a taste of the ‘BOMBAY SAPPHIRE Club Blue’ experience across Miami during race weekend:
- Toast to Race Weekend — The BOMBAY SAPPHIRE Sparkling Lemon, a refreshing combination of BOMBAY SAPPHIRE gin, fresh lemonade and club soda, will be featured at select destinations across Miami.
- Get Closer to the E1 RaceBird — Fans can also get closer to the sport at Loews Miami Beach Hotel, where an E1 RaceBird installation will offer an up-close look at the innovative electric raceboats taking center stage on Biscayne Bay.
- Step Into The Blue at E1 Ocean Club — At E1 Ocean Club, attendees can enjoy premium waterfront hospitality, BOMBAY SAPPHIRE cocktails and views of the championship action throughout the doubleheader finale.
“At BOMBAY SAPPHIRE, we believe in creating moments that help people step beyond the everyday and fully immerse themselves in experiences that refresh, uplift and invigorate. That’s the spirit behind bringing ‘Step Into The Blue’ to the E1 Miami GP, where fans can sip a delicious cocktail while experiencing the exhilaration of a groundbreaking new sport in one of the world’s most iconic waterfront destinations.” said Tara King, Senior Director, Bombay Sapphire North America. “As Title Partner in Miami, we’re bringing that same energy beyond the water, with the BOMBAY SAPPHIRE Sparkling Lemon at the center of E1 Ocean Club and our ‘Club Blue’ experiences across the city, inviting audiences to be part of the vibrancy and excitement of race weekend.”
Racing, Rivalries and a Return to Miami
BOMBAY SAPPHIRE returns as an Official Partner of Team Brady, owned by seven-time Super Bowl champion Tom Brady. The team won the inaugural E1 Miami GP in 2025 and secured its second consecutive Champions of the Water title. Earlier this year, against the backdrop of the E1 Ibiza Showrun, the brand also announced an additional with Aoki Racing Team, led by DJ and producer Steve Aoki.
“Miami showed us last year just how much excitement this championship can generate, and we’re looking forward to bringing that energy back for the finale,” said Ben King, Co-Team Principal, Team Brady. “At Team Brady, precision and attention to detail drive our pursuit of excellence, qualities we share with BOMBAY SAPPHIRE and its dedication to crafting exceptional gin. Our work also goes beyond the racecourse, because it is through the E1 Blue Impact Championship presented by BOMBAY SAPPHIRE, that we’re able to reaffirm our commitment to protecting the waters that make our sport possible and making a positive impact off the water.”
BOMBAY SAPPHIRE continues as Presenting Partner of the E1 Blue Impact Championship, which recognizes the team making the most meaningful contribution to protecting and regenerating aquatic ecosystems throughout the season. Team Brady earned the inaugural title in 2025 for its Race for Change program. Through its partnerships with WaterAid and 4Ocean Foundation, the team’s performance raised awareness of the importance of clean water everywhere and funded the removal of 19,500 kilograms of plastic and trash from oceans, rivers and coastlines in 2025.
Experience the BOMBAY SAPPHIRE E1 Miami GP 2026
Single-day and two-day passes for E1 Ocean Club are available through Fever. Fans following from home can watch through E1’s official YouTube channel and CBS Sports Network. For the latest broadcast details, visit e1series.com/how-to-watch.
The Official Cocktail of E1: BOMBAY SAPPHIRE Sparkling Lemon
1½ oz BOMBAY SAPPHIRE Gin
3 oz Fresh Lemonade
3 oz Club Soda
Fresh Lemon
Method
Build in a balloon glass full of ice, then garnish with a fresh lemon twist.
For more information on the partnership and upcoming race events, visit bombaysapphire.com/us/en/ or follow @BombaySapphire.
For further information, please contact Ben King at [email protected].
About BOMBAY SAPPHIRE®
Based on a recipe that dates back to 1761, BOMBAY SAPPHIRE is crafted using a unique blend of 10 hand-selected botanicals from sustainably certified suppliers from around the world. We distill our gin at Laverstoke Mill in the south of England and it’s here that our signature vapor infusion process gently extracts the botanicals’ natural flavors, creating the vibrant and versatile taste that BOMBAY SAPPHIRE is known for. When it opened its doors in 2014, our distillery’s design was awarded “Outstanding” by BREEAM®, one of the world’s leading environmental assessments for buildings, and in 2023, it achieved Wildlife Habitat Council certification, recognizing our efforts to support local wildlife and biodiversity.
Through the global brand platform ‘Step Into The Blue’, BOMBAY SAPPHIRE places its iconic blue bottle front and center. ‘Step Into The Blue’ invites people to immerse themselves in a beautiful, blue world, and celebrates the brand’s role in bringing the beauty of the moment to life.
The BOMBAY SAPPHIRE brand has been part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda for more than 25 years. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
@bombaysapphire
ENJOY BOMBAY SAPPHIRE RESPONSIBLY
BOMBAY SAPPHIRE IS A TRADEMARK
About the UIM E1 World Championship
E1 is the world’s first and only all-electric raceboat Championship sanctioned by the Union Internationale Motonautique (UIM), the international governing body for powerboating activities.
The UIM E1 World Championship was established to create a new, exciting and competitive on-water racing Championship using electric technologies to focus efforts on innovations that help protect and restore our urban waters and coastal areas.
The Championship sees teams featuring both a male and female pilot. Racing on the water in iconic cities around the world including Jeddah, Monaco, Lake Como, Lagos and Miami, teams are owned by some of the biggest names on the planet. These already include LeBron James, Will Smith, Marc Anthony and Steve Aoki from the world of entertainment, Rafael Nadal, Tom Brady, Virat Kohli, Thibaut Courtois, Kyle Kuzma and Didier Drogba from the world of sport.
E1 pilots navigate tight and technical circuits behind the wheel of the electric E1 RaceBirds.
For the latest news and updates, follow @E1Series on TikTok, Facebook, X and Instagram.
#ChampionsOfTheWater
SOURCE BOMBAY SAPPHIRE
