SALT LAKE CITY–(BUSINESS WIRE)–Atomic, the market leader in growing account primacy and enabling financial connectivity that drives action, announced a $10 million strategic investment with participation from Capital One Ventures, Citi Ventures, and F.N.B. Corporation (NYSE:FNB). This funding affirms Atomic’s position as a trusted partner for financial services across a range of use cases. The funding will be used to further innovation and expansion.
Atomic currently works with 8 of the top 10 financial institutions and many of the leading fintech firms to deliver solutions around payroll connectivity, payment switching, bill management, and authentication. These products help Atomic’s clients to innovate and compete in an evolving financial landscape and deliver secure and seamless experiences to consumers. Funding will support Atomic’s growth across these solution areas and expansion into new products.
Focused on driving account primacy, Atomic builds solutions that help financial institutions deepen consumer relationships. F.N.B. Corporation—along with other financial institutions—sought tools to drive account primacy through direct deposit growth, savings, and engagement, leading them to work with Atomic. By leveraging Atomic’s technology, financial institutions can lower acquisition costs, increase lifetime value, and become the primary financial hub for their users.
“We’re excited to have these industry leaders join us on our mission to champion upward financial mobility,” said Jordan Wright, Co-founder and CEO of Atomic. “Together, we’re building the infrastructure that will drive the next generation of financial products and unlock deposit growth, as well as improved experiences for our customers and the customers that work with them.”
Investors’ Perspectives
“We invested in Atomic to support a stellar management team and an innovative service that facilitates financial connectivity for consumers,” said Nathan Krishamurthy, Managing Vice President, Capital One Ventures.
Capital One Ventures is a strategic investor, harnessing the potential of startups to accelerate innovation. It invests in pioneering companies that are transforming the future of data, technology, and financial services and relate to the business of Capital One.
“We’re excited to invest in Atomic, a company that is redefining financial connectivity and account primacy solutions,” said Jeff Flynn, Director at Citi Ventures. “We believe Atomic’s technology has the potential to create more seamless, secure, and accessible financial experiences.”
Citi Ventures targets early- to growth-stage companies that are driving transformative solutions in areas like fintech, enterprise SaaS, data analytics, and digital security. They prioritize startups like Atomic that can help catalyze innovation at Citi and across the financial services ecosystem.
“Through our omnichannel Clicks-to-Bricks strategy and eStore, FNB is driven to remain a banking industry leader in client engagement and innovation. We will continue to invest in and develop creative technology solutions that bring the full array of banking products and services to our digital platform and branch system,” said Vincent J. Delie, Jr., Chairman, President and Chief Executive Officer of F.N.B. Corporation and its banking subsidiary, First National Bank. “Our investment in Atomic is another investment in the future of banking. By integrating their solutions with eStore, we can offer our customers more personalized, real-time financial services that meet their needs in today’s fast-paced world.”
FNB, which has earned a reputation as a technology leader through its proprietary eStore® account selection and application platform, is working with Atomic to bring direct deposit and recurring transaction switching capabilities to its customers in 2025.
About Atomic
Atomic is the market leader in growing account primacy and enabling financial connectivity that drives action. They are trusted by over 195 financial institutions and fintech firms, including 13 of the industry’s largest digital-first neobanks and 8 of the top 10 financial institutions. Atomic serves as the essential bridge between consumer data and financial solutions by allowing unparalleled access to payroll, HRIS systems, and merchants, facilitating a range of financial services including direct deposit switching, income and employment verification, payment method updating, and subscription management. For more information, visit https://atomic.financial.
