Coming soon
The Social Party Agency
The marketing agency—owned by Ali Schneider—helps individuals make social media content. The Social Party Agency will have a podcast studio, photography zones, a conference room and VIP workshop days where clients can work with the agency to build their content and business.
The Lucky You Salon
The business—formerly known as Shop Shane & Co. Boutique—is owned by New Braunfels local Ashlee Hill. The Lucky You Salon will offer aesthetics, hair services and spray tans. Hill said she also hopes to offer Mommy and Me events where moms can bring their little girls to the salon to get their hair done together.
- Opening June 1
- 453 S. Seguin Avenue, New Braunfels
- Instagram: theluckyyousalon
Now open
Pilates Barre of New Braunfels
The pilates studio—locally owned by Lariesa Hodges—offers Pilates and Barre group classes as well as private sessions for all skill levels.
Good Medicine Aesthetics
The med spa—owned by New Braunfels native Dustin Pletcher—offers botox, derma filler, hair restoration therapy, weight loss management, IV therapy, EZ-Gel, HydraFacials and more.
The Book Haus
The book store reopened after Owner Sabrina Caldwell’s family moved away in 2023. The Book Haus sells various new and used books for adults, teens and children.
- Reopened April 26
- 344 Landa St., New Braunfels
- Instagram: the_book_haus
New Braunfels Executive Storage
The self-storage facility, locally owned by Jorden Mahlar, has 573 units ranging from 5×5 to 15×60. New Braunfels Executive Storage also offers boat and RV parking, climate controlled and non-climate controlled units.
1to1 Plans
The business offers walkable LED floor technology, which allows customers to walk through their project before construction begins, according to an email from Kayden Park Manager Brittany Schneider.
- Opened April 1
- 1913 Post Road, Ste. 245, New Braunfels
- Facebook: 1to1 Plans
Brackish Goods
The business—owned by New Braunfels native Kayleigh Bryan—sells men and women’s swimwear, clothing, sunscreen, jewelry, sunglasses and more.
- Opened May 2
- 230 W. Mill St., New Braunfels
- Instagram: brackishgoodstx
Pilates Platinum
The studio—owned by Heather Dorak—offers 45-minute group Pilates classes.
Taziki’s Mediterranean Café
The Mediterranean restaurant offers gyros, salad bowls, soups, homemade dips and more.
Tribal Diagnostics
The full-serve, CAP-accredited clinical laboratory offers full-service lab options such as LabCorp and Quest and affordable lab tests. The medical center is also in-network with most major carriers like Aetna, Humana, Medicare, Medicaid, Signa, UnitedHealthcare and Blue Cross Blue Shield.
LOL Liquors
The family-owned liquor store sells a wide range of liquors and spirits.
- Opened April 1
- 1050 FM 306, Ste. 105, New Braunfels
- 210-480-6448
In the news
Otto’s Cheese Shop
The cheese shop—owned by locals Bob and Rachel Pineda officially relocated from 344 Landa St. The new space is equipped with a drive-thru window for customers who place pickup orders online. Otto’s Cheese Shop will also offer events and various themed cheese and wine classes.
2Tarts
The family-owned, full-service retail bakery, is celebrating its 15-year anniversary in July. 2Tarts—co-owned by sister duo Ashley Landerman and April Ryan—sells cupcakes, cookies, pie by the slice, cakes and coffee.
EdenHill Communities
The nonprofit—which offers assisted living, memory care, independent living and nursing—will celebrate its 115-year anniversary on June 5. EdenHill Communities is the only continuing retirement community in the region, Terry Jackson, director of marketing for EdenHill Communities said.
Tipsy Tuber
The business, previously owned by Ryan and Sara Howard, changed ownership in March. Tipsy Tuber—now owned by Shawn Teague—offers to-go margaritas, daiquiris, snow cones and fair lemonade.
The Gruene Light
The outdoor riverside bar relocated from 1405 Gruene Road to 1321 River Terrace in New Braunfels on May 17. The new location will allow floaters the opportunity to float the river and stop by the bar halfway to order drinks and access food trucks.
New Braunfels Farmers Market
The city’s farmers market celebrated its 15-year anniversary on April 15. The market holds over 60 vendors including artisans and local businesses.
- 186 S. Castell Avenue, New Braunfels
- www.nbfarmersmarket.com
Gruene Hall
The dance hall—which was established in 1878—is celebrating its 50-year anniversary this summer. Gruene Hall has been owned and operated by the Molak family since 1975 and has hosted various performers such as Willie Nelson, George Strait and LeAnn Rimes.
Closures
Gruene Antique Company
The antique company will close after being in operation for 39 years. The closure will return to the historic site’s original purpose as a mercantile store and continued to be owned and operated by Molak Corporation’s family of brands. The new mercantile store is anticipated to open in late 2025, according to a news release.
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