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Hispanic Business TV > Phoenix > Sugar Jam owner hits the TV circuit | Business
Phoenix

Sugar Jam owner hits the TV circuit | Business

HBTV
Last updated: June 28, 2025 12:33 pm
HBTV
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Sugar Jam the Southern Kitchen CEO and Founder Dana Dumas is bringing her signature brunch dishes to a national audience with the launch of a new cooking show on Eat This TV.

The Scottsdale restaurateur’s show pilot premiered in late May.

The hour-long pilot features a trio of dishes that reflect Dumas’s signature style.

They include: Strawberry Shortcake French Toast sticks, and served with whipped cream; a strawberry mimosa; creamy grits with a hearty New Orleans-style gumbo.

Eat This TV is a digital lifestyle and food network that features cooking tutorials, culinary tips, and food-focused programming. The platform is available on Amazon Alexa, Samsung TV, iPhone, Fire TV, and Roku.

SugarJam The Southern Kitchen, located in the Scottsdale Airpark, is known for its Southern-inspired brunch menu, cocktails, and baked goods.

The restaurant is open Wednesday through Sunday from 9 a.m. to 3 p.m. Walk-ins are welcome, and reservations can be made online at sjsouthernkitchen.com.

In 2011 Dumas obliged the request. She quit her corporate job as the director of business operations for International Cruise and Excursions and started Sugar Jam Cookies, an Arizona cottage law licensed baker of cookies that came in flavors like chocolate-covered strawberry, lemon-raspberry and peach cobbler.

In addition to selling these cookies out of her home, Dumas began vending the sweet, soft treats at Phoenix Public Market in Downtown Phoenix. She quickly became a hit.

After three years of touring farmers markets around the state and adding delectable pies to her menu, Dumas knew she was in a place to open her first brick-and-mortar.

Dumas opened her first store, Sugar Jam Bake Shop and Bistro, in the Scottsdale Airpark off Hayden and Redfield roads in 2014 and remained there for six years.

The space was intended to be a production facility for Dumas to bake her goods at, but that didn’t stop customers from cramming themselves in the intimate space.

After months of selling out of its dinner service, Dumas capitalized on her newfound success by moving a half of a mile up to a larger space at 15111 N. Hayden Road near Raintree Road.

The full clip of Dana Dumas’ pilot episode on Eat This TV Network can be found at youtube.com/watch?v=HPuy0zmnPH8.

Information: 480-948-6210, sjsouthernkitchen.com.





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