Merger aims to expand market share in Atlanta without overlooking bank’s longtime hometown.
Synovus CEO Kevin Blair will become the merged bank’s chief executive. The combined bank will be headquartered in Nashville with a holding company based in Atlanta. (Arvin Temkar/AJC)
COLUMBUS — Leadership of Georgia’s largest homegrown bank said its ambitious growth plans will trickle down to every city where it has a major presence, regardless of where its future headquarters is located.
Synovus Financial, a banking company with a 137-year history in Columbus, announced in July it agreed to an $8.6 billion merger with Southeastern competitor Pinnacle Financial Partners. Taking on the Pinnacle name, the headquarters of the combined bank will be in Nashville, while a holding company will locate its home base in Atlanta.
The proposed merger raised concerns that Columbus would play third wheel to the pair of larger Southern cities, potentially shedding jobs or investment. Synovus CEO Kevin Blair, who will become the merged bank’s chief executive, said expansion should offset any potential downsides.
“Growth is the great calibrator to change,” he told The Atlanta Journal-Constitution. “If we can grow and prosper, all of our communities will benefit.”
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Heath Schondelmayer, the Columbus division CEO for Synovus, said the merger with Pinnacle Financial Partners will combine two customer bases with minimal overlap. (Arvin Temkar/AJC)
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The Synovus headquarters is an anchor in downtown Columbus. (Arvin Temkar/AJC)
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Synovus Park is home to the Columbus Clingstones, the Atlanta Braves AA minor league baseball affiliate. (Zachary Hansen/AJC)
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