Radford University Athletics is seeking a dynamic and creative leader to serve as the Assistant Athletic Director for Marketing & Fan Experience. Reporting to the Deputy Athletics Director, this position is responsible for developing and executing comprehensive marketing, branding, and promotional strategies for all sports, with a strong emphasis on men’s and women’s basketball. The Assistant AD will enhance the fan experience at Radford Athletic events, elevate the department’s brand visibility, and drive attendance, engagement, and revenue.
This role oversees game presentation, video board operations, in-game promotions, and the supervision of the Spirit Squad and Pep Band. The position also assists with fulfillment of corporate sponsorship agreements to ensure partner satisfaction and retention.
· Bachelor’s degree.
· Experience in a collegiate or professional athletics setting or related field.
· Demonstrated success in achieving marketing, branding, and in-game presentation goals.
· Knowledge of sports marketing, promotions, and fan experience strategies.
About Radford University
Radford University is a comprehensive public university of 10,695 students that has received national recognition for many of its undergraduate and graduate academic programs, as well as its sustainability initiatives. Radford University serves the Commonwealth of Virginia and the nation through a wide range of academic, cultural, human service and research programs. Well known for its strong faculty/student bonds, innovative use of technology in the learning environment and vibrant student life on a beautiful 204-acre American classical campus, Radford University offers students many opportunities to get involved and succeed in and out of the classroom. The University offers 76 bachelor’s degree programs in 47 disciplines, three associate degrees, and six certificates at the undergraduate level; 28 master’s programs in 23 disciplines and six doctoral programs at the graduate level; and 14 post-baccalaureate certificates and one post-master’s certificate. A Division I member of the NCAA and Big South Conference, Radford University competes in 16 men’s and women’s varsity athletics. With over 300 clubs and organizations, Radford University offers many opportunities for student engag…ement, leadership development and community service. In addition to robust academic offerings and engaging student experiences on the main campus located in Radford, Virginia, Radford University also offers a clinical based educational experience for more than 1,000 students living and learning in Roanoke, Virginia as part of Radford University Carilion, a public-private partnership focused on the cutting-edge delivery of health sciences programming, outreach and service.
Radford University does not discriminate with regard to race, color, sex, sexual orientation, disability, age, veteran status, national origin, religion, or political affiliation in the administration of its educational programs, activities, admission or employment practices.
