On Wednesday, the UFL’s new-look Shop opened with gear and apparel for the league’s eight teams.
The new store was initially scheduled to open on November 12, but it was pushed back a week. For much of the summer, there was a site-wide sale with up to 70% off merchandise in stock as a way to clear out the backlog of goods. Some of the partnerships that previously supplied apparel, such as with Dany Garcia and Michael Strahan, no longer appear to be sold there.
Brands that are sold on UFL Shop as of today are 108 Stitches for shirts and iSlide for footwear. It appears New Era is supplying caps but as of early Wednesday afternoon, some of the pages on the site, including the “Headwear” and “Apparel” sections, cannot be opened due to a 404 Error.
Each team section has about nine to 16 items fans can choose from, including tees, hoodies, slides, and a hooded robe. Expect more content to be added in the coming weeks and months. Prices start at nearly $40 for t-shirts, up to $55 for long-sleeved tees and $60 for hoodies. The slides are also priced at $60.
Notably, there doesn’t seem to be a section for league apparel or merchandise yet, for now only offering team-specific products. Also, UFL Shop has its own Twitter/X account, @TheUFLShop.
