League One Volleyball has named Athletic Brewing Company its official non-alcoholic beer partner for the 2026 LOVB Pro season, expanding a relationship that began during the league’s inaugural year. Athletic Brewing is the nation’s largest dedicated non-alcoholic brewer, with products distributed nationwide. The sponsorship spans all six LOVB Pro markets — Atlanta, Austin, Houston, Madison, Nebraska and Salt Lake City — as the league entered its second season last week.
The deal includes activations across LOVB Pro venues and platforms, including in-stadium LED signage, video board features, social media content and athlete endorsement opportunities, with Athletic Brewing products available to all LOVB pro athletes.
“We’re just really pleased with how the brands are picking up and the support that we’re getting for these incredible women that are playing at the highest level in this country,” LOVB Pro President Rosie Spaulding said, pointing to continued commercial momentum that now includes more than 30 league partnerships, including with brands new to sports sponsorship.
Financial terms of the sponsorship were not disclosed. Athletic Brewing Company has also expanded its sports sponsorship footprint through recent extended partnerships with Premier League club Arsenal and Ironman.
