DAYTONA BEACH, Fla. – Sentronics Limited has provided an expanding range of fuel flow measurement solutions to the IMSA WeatherTech SportsCar Championship® since 2018. Now the UK-based global innovator in ultrasonic fluid flow sensor technology has signed a multi-year marketing agreement with IMSA to become a Proud Technology Supplier of America’s premier sportscar series and exploit its dynamic marketing opportunities to reach Sentronics’ key audiences beyond motorsport.
Sentronics’ work with IMSA began by supplying its FlowSonic® on-car fuel flow meters which delivered outstandingly accurate and repeatable fuel consumption data unaffected by temperature, vibration, or electrical interference and helped IMSA launch its modern regulatory regime. 2022 saw the introduction of the RigFlow® sensor to provide matching data from each entry’s pit lane refuelling tank. The innovative TrackCal® mobile calibration rig followed in 2023, allowing trackside recalibration of both devices with substantial cost and time savings to teams. A fourth Sentronics product is planned for roll-out during 2026 to bring IMSA even closer to an integrated full-loop energy monitoring system.
Neville Meech, Sentronics Limited Managing Director, said, “IMSA’s Proud Supplier programme gives us the perfect platform for leveraging our motorsport success. The technical relevance, exciting competition, and commercial opportunities offered by IMSA could not be a better fit for connecting with our target customers in transport industries worldwide as they work to meet the efficiency and sustainability challenges of the next decade.”
Eric Albrecht, Senior Director of Partnership Marketing and Business Development for IMSA, said, “Data drives IMSA, with Sentronics products playing a mission-critical role over many years for our organisation and its 18 competing automobile manufacturers and their teams. As Sentronics expands further beyond motorsports into general automotive and other industrial sectors, we look forward to supporting their continued commercial growth.”
About Sentronics: Sentronics Limited is an ultrasonic flow meter manufacturer located in Salisbury, England. Founded in 2013, Sentronics’ products harness innovative patented technology to make measuring fuel consumption and engine coolant/lubricant circulation precise yet easy. Homologated by the FIA, IMSA, and Indycar for regulatory use in the world’s premier motorsport championships, Sentronics also offers advanced solutions for demanding applications in the automotive, motorsport, maritime, defence, and industrial sectors.
About International Motor Sports Association (IMSA): The International Motor Sports Association (IMSA) was originally founded in 1969 and owns a long and rich history in sports car racing. Today, IMSA – a company within the NASCAR family – is the sanctioning body of the IMSA WeatherTech SportsCar Championship, the premier sports car racing series in North America. IMSA also sanctions the IMSA Michelin Pilot Challenge, IMSA VP Racing SportsCar Challenge, and Historic Sportscar Racing (HSR) as well as five one-make series: Ferrari Challenge North America, Lamborghini Super Trofeo North America, Whelen Mazda MX-5 Cup presented by Michelin, Mustang Challenge, and Porsche Carrera Cup North America. IMSA is the exclusive strategic partner in North America of the Automobile Club de l’Ouest (ACO), which operates the 24 Hours of Le Mans as part of the FIA World Endurance Championship. This partnership allows selected IMSA WeatherTech SportsCar Championship competitors to earn automatic entries into the prestigious 24 Hours of Le Mans. For more information, please visit IMSA.com and follow IMSA on X, Facebook, Instagram, TikTok, and YouTube.
To discover more about Sentronics, please visit www.sentronics.com.
