Ben Armendariz is a reporter for Colorado Buffaloes On SI, part of the Sports Illustrated Network. He has a diverse background in sports journalism, media, and marketing, with experience covering college football, hockey, and professional combat sports. Ben previously worked in athletic communications at the University of Colorado at Boulder and contributed to coverage of Buffs athletics through CUBuffs.com and Sko Buff Sports. A lifelong sports fan, Ben is seeking a master's degree in Sports Management from Texas A&M University and holds a bachelor's degree in Journalism with a minor in Sports Media from the University of Colorado. His passion for storytelling, in-depth analysis, and unique perspectives on sports marketing and sponsorships set his work apart. Outside of reporting, he enjoys attending Colorado Avalanche, and Denver Nuggets games, analyzing sports advertising trends, and running his online vintage retail business.