Connoisseur Media has announced it has named Sommer Frisk as its Market Manager for the Palm Springs cluster, with regional leadership responsibilities in Salt Lake City and Alaska.
Previously, Frisk worked as the Vice President and Market Manager at Cumulus Media in Ventura, California. She brings more than 25 years of experience in the media industry.
“I get to live in a beautiful area, lead amazing teams, work alongside Tina Murley’s fearless leadership, and execute Jeff Warshaw’s bold, forward-thinking vision for media,” said Frisk. “When the stars align like this, you don’t hesitate—you get to work.”
In her new role, Frisk will oversee the full Palm Springs radio cluster, while adding oversight to the company’s brands in Alaska and in Salt Lake City.
“Sommer’s leadership, passion for local media, and her ability to connect with communities make her an ideal addition to the Connoisseur family,” said Connoisseur Media Senior Vice President of the Western Region and San Francisco/San Jose Market Manager Tina Murley. “As we deepen presence in Palm Springs, Alaska, and Salt Lake City, Sommer’s strategic vision, commitment to local communities, and operational expertise will be invaluable.”
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