The agenda for the 2026 Hispanic Radio Conference is firming up, and this year’s two-day affair signals a sharp focus on innovation and strategy across one of broadcasting’s hottest sectors.
The conference begins with a keynote address that challenges traditional thinking about how Hispanic broadcasters compete and connect in a fragmented media environment.
This year, the Hispanic Radio Conference heads to Phoenix for the first time, with sessions starting on May 27 and concluding the following day. It begins with “The Future of Hispanic Radio in a Digital World,” and sets the tone for an agenda that explores regulatory policy, audience engagement, and influencer collaboration, offering a forward-looking blueprint for sustainable growth.
Day One: Cracking the Gen Z Code
Wednesday’s first session, Engaging Gen Z Hispanic Audiences: Strategies and Success Stories, explores how younger listeners are reshaping radio through streaming, podcasts, and social media. The discussion blends research insights with examples of campaigns that preserve cultural authenticity while engaging multicultural Gen Z audiences.
Next, Innovative Community Outreach Programs: Driving Listener Growth highlights how local partnerships, events, and digital initiatives are growing listenership and revenue. The afternoon session, Digital Platforms for Hispanic Radio Stations, offers practical guidance for broadcasters expanding into mobile, streaming, and on-demand platforms.
A Forecast transplant, the Executive Super Session will bring together leading executives to discuss Hispanic radio’s economic outlook, ratings trajectory, and advertiser priorities in the face of mounting streaming and social competition.
Day One concludes with the Medallas de Cortez awards: the signature celebration of excellence in Hispanic radio. Named in honor of KCOR Radio in San Antonio founder Raoul Cortez, the ceremony recognizes outstanding programming, leadership, and sales achievement, followed by the opening reception.
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