Latinos have been shaping the cultural landscape globally, showcasing their talent and influence across film, TV, and music. As we look at the influential figures leading this movement, their roots and contributions stand out more than ever.
Late last year, USC’s Annenberg Inclusion Initiative shared that “Hispanic/Latino representation in film has not improved in 16 years.” This comes after years of advocacy groups highlighting the Latino demographic’s growing consumer and cultural influence. Despite these longstanding conversations, the impact of the Latino community is undeniable: It contributes trillions to the national GDP and makes significant strides in the global cultural landscape.
In 2023, Latin music generated $1.4 billion in revenue, proving that language barriers are minimal regarding artistic expression. Latino moviegoers accounted for 29% of ticket sales, reflecting their substantial role in the entertainment industry. According to Nielsen, Latinos consume around nine hours of community time daily, underscoring their engagement and influence.
The Latino community’s impact on culture is at a pivotal point. 2023 is a game-changer for Latino representation in film, with talent of Latin descent wielding significant power in their respective fields. Here is a list of the most potent Latin/Hispanic entertainers in film, TV, and music, presented in alphabetical order. Their achievements, from breaking records to winning prestigious awards, not only inspire the next generation of talent but also underscore their significant impact on mainstream culture.
Bad Bunny (Puerto Rico)
Musician; Actor
Bad Bunny, born Benito Antonio Martínez Ocasio, has redefined Latin music and expanded its reach beyond traditional boundaries. The Puerto Rican sensation’s 2022 ‘El Último Tour del Mundo’ was the fastest-selling tour since 2018, and he became the first Spanish-language artist to headline Coachella. His versatility, showcased by wrestling in WWE matches and co-starring in films such as ‘Cassandro’ and ‘Bullet Train,’ is an impressive and diverse achievement that the audience can appreciate.
J Balvin (Colombia)
Musician
Known as the “Prince of Reggaetón,” J Balvin has opened doors for Colombian artists in the U.S. market. He holds Guinness World Records for the most nominations in a year at the Latin Grammys (13 in 2020) and for having the longest-running No. 1 song by a solo act on Billboard’s Hot Latin Songs chart with “Ginza.” His influence extends beyond music, making him a pivotal figure in the global reggaetón movement.
Ilia Calderón and Jorge Ramos (Colombia and Mexico)
Co-Anchors, Noticiero Univision
Ilia Calderón and Jorge Ramos are two of the most influential newscasters in the United States. Calderón co-moderated the GOP presidential primary debate viewed by nearly 10 million people. At the same time, Ramos has been the longest-serving network news anchor in history, leading Univision’s evening newscast for the past 36 years. Their journalism has shaped public discourse and brought crucial issues to the forefront.
Cardi B (Dominican Republic)
Musician
Alfonso Cuarón (Mexico)
Director
Alfonso Cuarón, the first Mexican director to win an Oscar (for “Gravity”), has a diverse and decorated filmography. His works range from dystopian narratives (“Children of Men”) to semi-autobiographical films (“Roma”) and YA fantasies (“Harry Potter and the Prisoner of Azkaban”). Cuarón is one of only two people to receive Oscar nominations in seven categories, showcasing his versatility and excellence in filmmaking.
Daddy Yankee (Puerto Rico)
Musician
Daddy Yankee, known for his 2004 masterpiece “Barrio Fino,” revolutionized reggaetón and paved the way for future artists. “Gasolina,” the lead single from “Barrio Fino,” was the first reggaetón song inducted into the National Recording Registry. Though he retired from music, Daddy Yankee remains influential as an executive producer, contributing to projects like Netflix’s comedy series “Neon.”
Ariana DeBose (Puerto Rico)
Actor
Ariana DeBose made history as the first openly queer Afro-Latina to win an Oscar for her role in “West Side Story.” Since her Broadway debut in “Hamilton,” DeBose has continued to shine with roles in Disney’s “Wish,” Sony’s “Kraven the Hunter,” and Apple TV+’s “Argylle.” Her accomplishments in acting and advocacy make her an influential figure in the entertainment industry.
Guillermo del Toro (Mexico)
Director
Guillermo del Toro is a true multihyphenate, with three Oscars, including Best Picture for “The Shape of Water” and Best Animated Feature for “Guillermo del Toro’s Pinocchio.” Del Toro’s storytelling spans over three decades in English and Spanish, with upcoming projects like “Frankenstein” and “The Buried Giant” for Netflix further showcasing his creative genius.
Eugenio Derbez (Mexico)
Actor; Producer
Eugenio Derbez, with a career box office take of more than $2.5 billion, is the highest-grossing Latin actor in the world. His work spans successful films like “CODA” and projects under his banner 3Pas, which aims to tell diverse Latino stories. Derbez’s influence in Hollywood and beyond is undeniable.
America Ferrera (Honduras)
Actor; Producer
America Ferrera made history as the first Latina to win a Best Comedy Actress Emmy for “Ugly Betty.” She continues to wield her power behind the camera, producing series like “Gentefied” and preparing her feature directorial debut, an adaptation of Erika Sánchez’s “I Am Not Your Perfect Mexican Daughter.” Ferrera’s impact on representation in Hollywood is profound.
Becky G (Mexico)
Musician
Becky G, an Inglewood native, has become a prominent figure in Latin music. She recently wrapped her first headlining tour (Mi Casa, Tu Casa) and oversees the makeup line Treslúce Beauty. Her contribution to the soundtrack of “Flamin’ Hot” and her expanding influence in music and beauty underscore her multifaceted talent.
Karol G (Colombia)
Musician
Karol G made history as the first woman with an all-Spanish-language album (“Mañana Será Bonito”) to debut at No. 1 on the Billboard 200 chart. She holds the record for the most career entries on the Hot Latin Songs chart and continues to push boundaries in Latin music. Karol G’s presence on the global stage is a testament to her impact and popularity.
Selena Gomez (Mexico)
Actor; Musician; Producer
Salma Hayek Pinault (Mexico)
Actor; Producer
Salma Hayek Pinault has been a Hollywood icon for nearly 30 years, with breakout roles in films like “Desperado” and impactful projects like “Ugly Betty.” Her production company, Ventanarosa, continues to create significant content, including deals with Max and TelevisaUnivision’s Vix. Hayek Pinault’s ability to navigate Hollywood while championing Latino representation is remarkable.
Gabriel Iglesias (Mexico)
Comedian
Gabriel “Fluffy” Iglesias has become a beloved comedy figure known for his relatable humor and Hawaiian shirts. He was the second-biggest live draw in 2022, earning $25 million from 82 shows, including a historic sellout at Dodger Stadium. Iglesias’ success highlights his widespread appeal and the respect he commands in the entertainment industry.
Alejandro G. Iñárritu (Mexico)
Director
Alejandro G. Iñárritu has garnered the most Oscars among the “Three Amigos” of Mexican cinema, with five including a special achievement award for “Flesh and Sand.” His films “Birdman” and “The Revenant” made him one of only three directors to win back-to-back directing Oscars. Iñárritu’s impact on global cinema is profound and far-reaching.
Oscar Isaac (Guatemala)
Actor
John Leguizamo (Colombia)
Actor; Writer
John Leguizamo is one of the industry’s most versatile and prolific actors, with over 100 credits spanning various genres. His travelogue “Leguizamo Does America” explores Latinx history and culture, highlighting his commitment to empowerment and representation. Leguizamo’s work continues to break new ground and inspire audiences.
Eva Longoria (Mexico)
Actor; Director; Producer
Eva Longoria has made significant strides in television and film, producing and directing projects like “Gordita Chronicles” and “Flamin’ Hot.” With the launch of Hyphenate Media Group, she is set to scale her efforts in creating diverse content. Longoria’s impact on Hollywood and her advocacy for Latino representation are noteworthy.
Jennifer Lopez (Puerto Rico)
Actor; Musician
Jennifer Lopez, known as J.Lo, is a multifaceted entertainer with a career spanning music, film, and business. Her recent projects include Netflix’s “The Mother” and the anticipated album “This Is Me… Now.” Lopez’s influence in pop culture and her ability to stay relevant across decades make her an enduring icon.
Diego Luna and Gael García Bernal (Mexico)
Actors; Producers
Diego Luna and Gael García Bernal have brought Mexican culture to the forefront through their banner, La Corriente del Golfo. Their respective acting careers, including Luna’s role in “Andor” and García Bernal’s in “Cassandro,” showcase their talent and dedication to impactful storytelling. Their contributions to film and television are significant and enduring.
Maluma (Colombia)
Musician; Actor
Maluma has become one of the world’s biggest Latin stars, blending reggaetón with pop to create a unique sound. His hits like “Hawái” and collaborations with artists like Shakira and Madonna have solidified his place in the music industry. Maluma’s global appeal and musical innovation keep him at the forefront of Latin music.
Lin-Manuel Miranda (Puerto Rico)
Composer; Actor
Lin-Manuel Miranda has revolutionized Broadway with his groundbreaking musicals “In the Heights” and “Hamilton.” The multi-award-winning composer and actor has also significantly contributed to film and television with projects like “Moana” and “Encanto.” Miranda’s ability to blend cultural narratives with mainstream appeal has made him a pivotal figure in entertainment.
Rita Moreno (Puerto Rico)
Actor
Rita Moreno, an EGOT winner, is a trailblazer in the entertainment industry. At 92, she continues to work actively, with recent appearances in “80 for Brady,” “Lopez vs. Lopez,” and “Fast X.” Moreno’s career, which spans over seven decades, has been marked by her dedication to social activism and her influence on future generations of performers.
Jenna Ortega (Mexico)
Actor
Jenna Ortega has quickly risen to stardom with breakout roles in “Wednesday” and the revived “Scream” franchise. At just 21, Ortega is one of the youngest talents making a significant impact in Hollywood. Her upcoming projects, including “Beetlejuice 2,” promise to further cement her status as a leading actress.
Pedro Pascal (Chile)
Actor
Pedro Pascal has become a household name with roles in major series like “The Mandalorian,” “Game of Thrones,” and “The Last of Us.” Born in Chile and raised in the U.S. as a political refugee, Pascal’s diverse background has influenced his powerful performances. His upcoming roles in films like Pedro Almodóvar’s “Strange Way of Life” and Ridley Scott’s “Gladiator” sequel highlight his versatility and appeal.
Peso Pluma (Mexico)
Musician
At just 24, Peso Pluma has brought regional Mexican music into the mainstream by blending it with hip-hop and reggaetón. His rapid rise, marked by his album “Génesis,” reaching No. 1 on Billboard’s Top Latin Albums chart, and his historic performance on “The Tonight Show Starring Jimmy Fallon,” showcases his innovative approach and growing influence in the music industry.
Zoe Saldaña (Dominican Republic/Puerto Rico)
Actor; Producer
Zoe Saldaña is the only actor to star in four movies that have grossed over $2 billion each, including “Avatar” and “Avengers: Endgame.” Beyond her franchise roles, Saldaña channels her success into producing projects highlighting multicultural stories, such as the series “From Scratch.” Her current work in “Special Ops: Lioness” further demonstrates her range and dedication to impactful storytelling.
Shakira (Colombia)
Musician
Shakira has spent 2023 reinventing herself with music that resonates deeply with audiences. Her personal experiences have inspired hit songs like “Shakira: Bzrp Music Sessions, Vol. 53” with Bizarrap. The Colombian legend is gearing up for a new album and world tour, continuing her legacy as a global music icon.
Sofía Vergara (Colombia)
Actor; Entrepreneur
Sofía Vergara’s reign as one of the highest-paid actresses in the world underscores her broad appeal and business acumen. Known for her role in “Modern Family” and involvement in “America’s Got Talent,” Vergara has successful business ventures, including a furniture collection and beauty brand. Her upcoming role in Netflix’s “Griselda” highlights her ongoing influence in entertainment.
The Future is Bright for Latin and Hispanic Entertainers
These influential Latin and Hispanic entertainers across the Americas have significantly shaped the film, TV, and music industries. Their diverse backgrounds and unique talents have brought them personal success and globally enhanced Latin culture’s representation. As they continue to break barriers and set new standards, their contributions underscore the vibrant and dynamic influence of Latin and Hispanic voices in mainstream culture. The future looks bright as these trailblazers inspire the next generation of talent to pursue their dreams and make their mark on the world stage.
Also read: The Rise and Cultural Impact of Reggaeton in Latin America
