“What an extraordinary privilege it has been to help grow and evolve one of the most iconic brands in the world–expanding our global audience, deepening fan engagement, driving digital innovation, and strengthening the NBA’s cultural impact,” Henault wrote.
Henault declined to comment beyond the LinkedIn post.
In a statement provided to ADWEEK, the NBA confirmed Henault’s departure and said marketing will be managed by “the group’s current leadership team on an interim basis.”
According to an internal memo to staff, written by NBA deputy commissioner Mark Tatum and obtained by ADWEEK, that leadership team includes Janine Dugre, svp of creative services, brand, and advertising; Andy Heatley, svp of media strategy; Claisian Phillips, svp of DTC and partnerships marketing; Jenny Whitlock, svp global head of fan marketing; Jonathan Hsu, head of marketing Operations, and Dana Tarricone, vp, head of international marketing.
“During her time with the league, Tammy oversaw a number of initiatives to build awareness and viewership of NBA tentpole events, drive fan engagement across traditional and digital media platforms, and deepen our relationship with fans globally,” Tatum wrote. “We thank Tammy for her many contributions and wish her well in her future endeavors.”
Prior to the NBA, Henault was senior vice president of marketing for Paramount+, where she oversaw brand marketing, partnerships, growth, and engagement for the streaming service. Before that, she worked at The New York Times and led customer acquisition and retention for its digital subscription business.
Editor’s note: This story was updated with a statement from the NBA, as well as and information from a memo sent to staff about Henault’s departure.
