Spanish-language audio content creator and distributor Nueva Network has teamed with AdGrid, a “publisher-first ad operations and audience extension platform,” to launch what the company led by José Villafañe has dubbed the “Nueva Network Audience Accelerator.”
The offering, says Nueva Network, “combines Latino cultural intelligence with modern ad-tech to give brands a single, scalable way to reach U.S. Hispanic audiences across digital audio, video, and Connected TV.”
Digital audio advertising in the U.S. is projected to surpass $10 billion in the next few years. Meanwhile, the U.S. Latino economy has surpassed $4 trillion in GDP. Despite this, Hispanic audiences are still underserved in data and media planning, Nueva Network says.
The Nueva Network Audience Accelerator addresses that gap, meshing Nueva’s digital first-party data drawn from its Que Onnda site portfolio, podcast network, digital audio streaming, and social with AdGrid’s identity graph and marketplace connectivity.
It does not include data from TelevisaUnivision, Telemundo, Entravision, MediaCo, SBS or any of the other Hispanic market media entities.
“U.S. Latinos are not a niche; they’re a growth engine,” said Villafañe, founder and CEO of Nueva Network. “With AdGrid, we’re turning the trust and insight we’ve built in audio into precise, scalable audience intelligence that brands can activate across digital. This is where data meets cultura – and performance finally matches representation.”
