FAIRFAX, Va. — Rich DeLancey, co-founder and chief innovation officer at Coast Technology, will present “Beyond Branding: How Connected TV is Driving Lot Traffic for RV Dealers” from 2:45 to 3:45 p.m. on Thursday, Nov. 13, as part of the digital marketing/BDC education track of workshops.
Connected TV has grown from a branding tool to a powerful marketing tool, and dealers can get a better idea of how to make use of the system. This session will provide the insights RV dealers need to make smarter decisions in today’s rapidly evolving media landscape.
Learning outcomes for this session:
- How Connected TV differs from traditional advertising – and why it’s becoming essential for RV dealers targeting today’s digital shoppers.
- What key performance metrics to track with CTV campaigns, including how to measure real-world outcomes like lot visits and lead conversions.
- How to build an effective, budget-friendly CTV strategy tailored to dealership goals without needing an in-house media team.
About the RV Dealers Convention/Expo
The convention allows North America’s top dealership personnel to forge valuable connections with peers, industry leaders, and potential business partners in the Expo. Dealership professionals can expand their network and gain insights from the best in the RV industry.
The dealer-organized RVDA Convention will provide an in-depth look into the current sales landscape. Attendees will have access to valuable resources to optimize all departments within a dealership, including fixed operations.
To register for the 2025 RV Dealers Convention/Expo click here. Regular updates will be posted on the convention website, Facebook, Instagram, LinkedIn, and X.
The Convention/Expo will take place Nov. 10-14, 2025, at Paris Las Vegas and is sponsored by RVDA of U.S., RVDA of Canada, and the Mike Molino RV Learning Center.
Companies interested in partnership or sponsorship opportunities can contact Julie Newhouse at (703) 364-5518 or email jnewhouse@rvda.org.
