Rivet covered the denim industry’s most compelling and thought-provoking topics in 2024, and our readers have responded with enthusiasm. From deep dives on consumer trends to expert insights on the challenges and rewards of producing in the U.S., these articles have sparked conversations and fueled curiosity.
In this roundup, we’re highlighting the most-read articles that have captured the attention of our global audience. Whether you’re revisiting a favorite or discovering something new, these articles are a must-read for anyone looking to stay informed in the world of denim.
1. 5 Must-Have Trends for 2024
With more variety of fits, washes and aesthetics to choose from, Rivet readers wanted to know what was next in denim fashion. This curated selection of key runway trends (and a few honorable mentions) helped navigate the sea of blue. Click here to read more.
2. Wrangler Drops First Collab Collection with Country Star Lainey Wilson
Kontoor Brands-owned Wrangler dropped its long-awaited collaboration with Lainey Wilson in August, offering women and children a chance to rock looks inspired by the country music sensation. To celebrate the launch, Rivet joined Wrangler and Wilson at a New York Fashion Week event to hear more about the creative process that went into the collection. Click here to read more.
Wrangler event with Lainey Wilson.
Courtesy
3. Sweet Idea: Cotton Incorporated Wants to Recycle Cotton into Glucose
Recycled cotton is driving the denim industry to a more circular future, but Cotton Incorporated is going a step further by converting the fiber into glucose. Rivet caught up Mary Ankeny, vice president of product development and implementation operations at Cotton Incorporated, about the out-of-the-box idea. Click here to read more.
4. Beyoncé Sparks Online Searches for Jeans; Name-Drops Cowboy Brands on New Album
Beyoncé’s highly anticipated country album “Cowboy Carter” dropped in March, sparking instant fashion trends including searches for flared jeans, denim vests and double denim looks. Click here to read more.
Beyoncé in Ivy Park’s rodeo collection.
Courtesy
5. Cowboy Hats, Denim and Boho Rule at Coachella Events
Coachella events brought out celebrities, influencers and YouTubers dressed in TikTok-driven fashion cores. Cowboy hats, double denim and jean shorts came out on top. Click here to view the looks.
6. Can Skinny Jeans Reclaim Their Style Status?
Though skinny jeans continued to perform “sluggishly” at retail compared to roomier fits, the influx of new styles in stores and their return to the catwalk gave the figure-hugging silhouette hope for a comeback. Rivet caught up with fit experts to find out how brands and consumers plan to update the staple fit. Click here to read more.
7. How Denim’s Baggy Fits Drive Footwear Trends
The popularity of loose-fitting jeans led consumers women to take a closer look at the rest of their closets, particularly their footwear. Rivet asked style experts which shoe styles look best with the roomy fits. Click here to read more.
Dua Lipa tucks her slouchy jeans into sleek boots.
Mega Agency
8. Wide-Leg Jeans Are On the Menu for Fall/Winter 2024-2025
Premium denim brands showcased their Fall/Winter 2024-2025 collections at Project Las Vegas in February, revealing how looser fits and medium-to-dark washes are dominating the women’s denim market. Click here to read the show report.
9. What’s Next In Denim, According to L.A. Designers and Execs
As the birthplace of premium denim, creativity meets responsibility is a common goal for many Los Angeles-based denim brands. Rivet caught up leading L.A. brands to find out how they’re leaning into local talent, staying on top of trends and weaving sustainability into new collections. Click here to read more.
Triarchy
10. Custom Jeans Maker Detroit Denim Co. Shuts Down
Detroit Denim Co. caught the industry’s attention when it announced in February that it was shutting down after 14 years of making jeans in Motor City. Click here to read more.
