The selection of Bad Bunny as the performer of the Apple Music Halftime Show seems to have captured all the attention around the Super Bowl LX. But as the NLF final arrives this Sunday at Levi’s Stadium in Santa Clara, just outside of San Francisco, it’s not just the Patriots‑Seahawks matchup that will also be capturing headlines: Latinos are leaving their mark both on the field and in the entertainment spotlight in historic fashion.
Puerto Rican superstar Bad Bunny’s performance is expected to be deeply rooted in Latin culture and identity, with Bad Bunny promising a show that reflects his heritage and musical journey rather than a traditional English‑language pop spectacle.
One of the most talked‑about aspects of Bad Bunny’s appearance is Puerto Rican Sign Language (LSPR) making its debut on the Super Bowl stage. Interpreter Celimar Rivera Cosme, who is Puerto Rican and partially deaf, will lead a multilingual signing program during the halftime show and bring the artist’s lyrics to life for Deaf audiences. This inclusion marks a milestone for deaf Latino representation at one of the world’s most‑watched events.
Latino NFL Players in the Big Game
The celebration of Latino culture at Super Bowl LX isn’t limited to the entertainment side. On the gridiron, NFL players of Latino heritage are poised to make history alongside Bad Bunny’s halftime moment.
Perhaps the most widely‑noted is Christian Gonzalez, a cornerback for the New England Patriots. Gonzalez, who has Colombian heritage, is expected to be one of the standout Latino players on the field. His presence not only highlights athletic excellence but also the growing influence of Latino athletes in a sport where they have historically been underrepresented.
Another Patriot making waves is Andrés “Andy” Borregales, a kicker of Venezuelan descent. Borregales is recognized as one of the rare Venezuelan‑born players to reach the Super Bowl, bringing a unique international dimension to the event.
Jaylinn Hawkins, a safety for the New England Patriots, is of Panamanian heritage and will be one of the Latino athletes playing in Super Bowl LX on February 8, 2026, at Levi’s Stadium in Santa Clara. Hawkins was born in California but has Panamanian family background, and he’s played a key role in New England’s defense this season
Across the field with the Seattle Seahawks is Elijah Arroyo, a tight end of Mexican heritage. Arroyo’s journey to the NFL and now to the sport’s biggest stage reflects both persistence and the slowly broadening pipeline of Latino players into top‑tier football.
Media outlets tracking Latino representation note that Julian Love, a defensive back for Seattle with Cuban and Mexican roots, is also among the Latinos on rosters for Super Bowl Sunday, helping diversify the fabric of one of America’s most watched annual sporting events.
In all truth, this year’s Super Bowl is more than a championship match. In a time in which speaking Spanish can land people in jail, this tableau of Latino achievement and visibility at an event watched by millions in the U.S. and around the world also signals support and pride.
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