Cheech and Chong’s Cannabis Company Expands Retail Tech Stack With Flowhub Partnership | National Business News

The partnership builds on Cheech and Chong’s Cannabis Company’s recently announced reverse licensing model and Headset collaboration, further expanding the company’s growing retail tech stack. Together, these tools give dispensaries that partner with Cheech & Chong access to modern infrastructure typically more accessible to large multi-state operators without sacrificing ownership or independence.

“Our goal has always been simple,” said Jonathan Black, CEO of Cheech and Chong’s Cannabis Company. “Independent retailers deserve the same level of tools, data, and operational support as MSOs. Flowhub strengthens the foundation of our partner ecosystem and gives dispensaries the confidence to run smarter, more efficient businesses.”

Flowhub supports thousands of licensed cannabis retailers across regulated U.S. markets, providing a unified platform for sales, inventory, compliance reporting, and customer engagement. This makes it a natural addition to Cheech & Chong’s Partner Network. When paired with Headset’s real-time analytics and market insights, dispensary partners gain a powerful, integrated toolkit designed to drive better decisions, stronger margins, and sustainable growth.

“Technology shouldn’t be a barrier for independent operators. It should be an advantage,” said Brandon Harshbarger, President of Cheech and Chong’s Cannabis Company. “By bringing Flowhub into our ecosystem, we’re helping level the playing field and giving our partners access to proven systems that support compliance, efficiency, and scale.”

“Independent operators are competing in a consolidating market without the same infrastructure as larger players,” said Kyle Sherman, Founder and CEO of Flowhub. “Partnering with Cheech & Chong puts proven, enterprise-level technology in the hands of retailers so they can scale responsibly while staying true to the communities they serve.”

The Flowhub partnership is available to dispensaries participating in Cheech & Chong’s Partner Network, which allows retailers to remain independently owned while tapping into the brand’s cultural legacy, retail design expertise, marketing engine, and national support infrastructure.

“This is about giving retailers real support, not just branding,” said Jace Bueno, Chief Operations Officer of Cheech and Chong’s Cannabis Company. “When you combine the right technology with trusted partners and support them in operating more efficiently, you give independent stores a legitimate chance to compete, grow, and thrive.”

Through partnerships with industry leaders like Flowhub and Headset, Cheech and Chong’s Cannabis Company is building a connected support system for independent dispensaries. Together, these collaborations unite retail infrastructure, real-time data, and cultural credibility to help dispensaries operate smarter and stay competitive in an increasingly consolidated market.