Sweetgreen is expanding its footprint in the Valley once again by opening its third Phoenix-area restaurant in less than a year.
The Los Angeles-based salad and bowl chain will open its newest eatery on Tuesday in the Paradise Valley Marketplace shopping center. The 2,300-square-foot space is located at 10810 N. Tatum Blvd., Suite 105B, near the intersection of Tatum and Shea boulevards.
To mark the grand opening, the health-focused fast-casual restaurant is hosting a week of festivities and giveaways for local diners:
Tuesday, May 26: The first 75 guests in line will receive a free entrée along with complimentary smoothies and candles. A custom balloon arch will also be on display. Additionally, for every meal purchased on opening day, Sweetgreen will donate a meal to St. Mary’s Food Bank to combat local food insecurity.
Thursday, May 28: Customers can pick up free succulents and samples of prickly pear lemonade from local favorite AZ Lemonade Stand.
Friday, May 29: The celebration wraps up with a glam photobooth by Montage, a coffee pop-up hosted by Hef’s Haus and free sweet treats.
The north Phoenix opening follows a rapid Arizona expansion for the eatery. Sweetgreen made its highly anticipated market debut last year with back-to-back openings at the Scottsdale Quarter shopping center and at 32nd Street and Camelback Road in Phoenix, taking over the former Tomaso’s Italian restaurant space.
While the Phoenix market continues to see growth, the chain is also taking a strategic approach to its national footprint. The new Paradise Valley location is one of 18 stores Sweetgreen plans to open nationwide this year. Concurrently, the company, which was founded in 2006, plans to close several underperforming stores across the country to streamline operations.
