Austrian brand Neft has become the first official vodka partner of shopping and entertainment destination Ovation Hollywood in Los Angeles, California.
The partnership with the newly transformed entertainment hub Ovation Hollywood, formerly known as Hollywood & Highland, and the eco-friendly spirit brand aims to provide ‘refined and sophisticated experiences’.
The shopping destination is located at the Hollywood Boulevard and Highland Avenue intersection, surrounded by landmarks like the Hollywood Walk of Fame, TCL Chinese Theatre, and the Hollywood Bowl.
Kim Sharp, vice-president of marketing at DJM Capital, co-owner of Ovation Hollywood, said: “Ovation Hollywood is dedicated to bringing memorable, premium experiences to our guests, and we know that Neft Vodka will be a vital part of our ongoing programming this year, amplifying the spirit of Hollywood with unique activations and tastings.”
Neft Vodka will host exclusive tastings at the venue and offer signature cocktails curated by the brand’s mixologist, Luke Barr.
The vodka brand will also engage consumers with activities throughout the year.
The partnership’s first activation will take place on 9 February at Dave & Buster’s restaurant where the Super Bowl will be on the big screen as Kansas City takes on the Philadelphia Eagles. On 13 February, Neft will host a Cupid’s Club celebration for Valentine’s Day.
Jeff Mahony, CEO of Neft Vodka, commented: “For Neft, the most valuable relationships are where extraordinary, remarkable moments are shared. Neft and Ovation Hollywood share a passion for innovation, creativity, creating eventful moments, and more. This makes Ovation Hollywood the perfect partner to help fuel Neft’s commitment to bringing our consumers exhilarating, memorable, and unexpected experiences.”
Neft is also the official team partner of the Visa Cash App Racing Bulls Formula One team.
In 2023, the brand partnered with Scuderia AlphaTauri Formula One team after making its UK market debut in November.
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