LAS VEGAS (FOX5) — The Vegas Golden Knights are scoring big with their Latino fans, and they said it’s thanks to an effort that goes far beyond Hispanic heritage month.
Through their LosVGK platform, the team is working to create authentic connections with the Hispanic community year-round. From live music to theme nights that reflect Latino culture.
Director of Latino Marketing and Outreach, Benjamin Thomas, said they created LosVGK, a social media group in Spanish, because they saw a just how the big the Latino population is in the Las Vegas Valley and ever since they’ve seen an increase of Hispanic fans rallying around the Knights.
“I think that the Hispanic community has always been here in Vegas and they’ve always been supportive of the Knights, but it’s really cool to see kind of that umbrella,” Thomas said. “So, we do see more and more whether it’s the sugar skull or LosVGK. Or people coming out and sayingl, ‘Hey, I feel seen, and I feel heard.’”
And Thomas added although hockey isn’t a traditionally tied to Latinos, he says neither is hockey in the desert. The team is leaning into that shared sense of something new to grow the game.
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