Swiss banking and wealth management giant UBS will open a hub in Uptown Dallas dedicated to its new approach towards financial adviser training.
The company will take 26,000 square feet in 23Springs, a 26-story office tower at 2323 Cedar Springs Road, according to the firm and a filing with The Texas Department of Licensing and Regulation.
The state filing estimates UBS will spend $5.6 million on the work. Construction was expected to begin Monday and finish by June. Details in TDLR filings are preliminary and subject to change without notice.
UBS said the new location will have roughly 170 employees as part of the bank’s Wealth Advice Center. The Dallas location will serve as one of four main hubs for the center.
This follows announced hubs in Weehawken, N.J. and Charlotte, N.C. The advice center has a three-year growth plan that calls for a hub in each of the bank’s four U.S. market regions.
Over the next several years, UBS expects to hire 400 to 500 additional advisers for the center, Barron’s reported.
“This decision reflects our commitment to scaling the Wealth Advice Center across the U.S. and strengthening our ability to serve the mass affluent client segment,” Len Golub, head of the UBS Wealth Advice Center, said in a statement. “Dallas offers a dynamic market and a central location for our next Wealth Advice Center hub, which enhances our existing presence in the region and supports our national expansion.”
The new hub is an expansion of UBS’ operations in Dallas-Fort Worth. The firm takes two floors at the Crescent in Uptown for roughly 70 advisers and 150 total employees. The firm also has offices in Plano and Fort Worth. There are 120 advisors across the three offices, and all three offices will remain.
UBS’ announcement is the latest win for Dallas’ growing “Y’all Street” financial sector centered around Uptown and Victory Park. Scotiabank and Goldman Sachs are bringing thousands of workers to the city.
UBS joins other major tenants at 23Springs, including Bank OZK, Deloitte and Sidley Austin. The 625,000-square-foot office property is Uptown’s tallest. As of August 2025, the tower was at 63% capacity.
The development is a joint venture between Dallas developer and investor Granite Properties and its equity partner Highwoods Properties, a publicly traded real estate investment trust based in Raleigh, N.C.
Granite declined to comment on the UBS announcement.
