HAMPTON, Ga. — Say goodbye to the Atlanta Motor Speedway and hello to EchoPark Speedway.
Gov. Brian Kemp joined officials on Tuesday morning at the iconic track in Hampton to announce the new name.
EchoPark Automotive has secured a seven-year, multimillion dollar agreement for the naming rights.
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Channel 2’s Alison Mastrangelo was there as the new name and branding were unveiled around the speedway.
“We’re thrilled to partner with an innovative, customer-focused company like EchoPark Automotive as the entitlement partner of our newly named EchoPark Speedway,” said Speedway Motorsports President and CEO Marcus Smith. “This partnership will fuel great experiences for fans attending our speedway for years to come.”
After the announcement, NASCAR driver Ross Chastain took Gov. Kemp on a ride around the newly renamed track.
Fans will get their first chance to see the new track logo along the track walls and Victory Lane at the Quaker State 400 Available at Walmart on Saturday, June 28.
EchoPark Automotive specializes in pre-owned vehicle sales and is one of three operating segments of Sonic Automotive, Inc., a Fortune 300 company and one of the largest automotive and powersports retailers in the U.S.
According to a news release, EchoPark Automotive operates 17 locations in 13 markets, including Georgia, Tennessee, and Alabama, where a majority of Atlanta NASCAR fans travel from each year to visit the historic speedway.
“We have enjoyed serving guests in the Atlanta metro area since EchoPark Atlanta opened its doors in 2020,” said David B. Smith, Chairman and CEO of Sonic Automotive. “This partnership allows us to share the value of the exceptional EchoPark car-buying experience with more guests in Atlanta and the surrounding area who enjoy the excitement of NASCAR racing at this iconic venue.”
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