B.Good closes 3 Boston-area spots as owner reassesses brand

Some Bostonians craving B.Good cauliflower will be waiting longer than they expect.

The company closed three Boston-area locations recently and the brand is being reassessed, the cofounder said Thursday. 

The B.Good locations on Northeastern University’s campus and in Boston’s Downtown Crossing have been closed in the last few weeks, with another location closed in Woburn a couple of months ago, according to The Boston Globe.

B.Good’s parent company, Streetlight Ventures, is doing a strategic assessment of the smoothie-salad-burgers-and-fries joint, according to Anthony Ackil, B.Good’s cofounder. 

This reassessment caused the shutdown of the two Boston locations, according to Ackil. B.Good’s Woburn location was converted to an Anna’s Taqueria, a company that is also owned by Streetlight. 

It’s looking like that will also be the fate of the now-closed B.Good on Huntington Avenue. 

“We’re just being strategic with these locations,” Ackil said. “But we still believe in B.Good.”

Ackil said the Anna’s Mission-style Mexican food is “ready to grow.” 

Streetlight Ventures also supports several other chains in the greater Northeast, such as Otto Pizza and The Upper Crust. Employees at the closed-down Woburn and Northeastern B.Good locations were offered positions at other Streetlight Ventures chains, according to news reports. 

Streetlight doesn’t expect to close any of its five remaining directly owned B-Good locations in the near future. There are four additional franchised locations. 

“We’re trying to do the best we can with the brand,” he said. “But B.Good will survive.”