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Reading: Beasley’s ‘Maxima’ Move Brings New Hispanic Choice To Las Vegas
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Hispanic Business TV > Las Vegas > Beasley’s ‘Maxima’ Move Brings New Hispanic Choice To Las Vegas
Las Vegas

Beasley’s ‘Maxima’ Move Brings New Hispanic Choice To Las Vegas

HBTV
Last updated: April 2, 2025 9:44 am
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If you’re still questioning the growth opportunities in the U.S. Hispanic market and the noise about the end of diversity, equity and inclusion programs at companies across the nation has become a distraction, you may want to tune to 105.7 MHz on an FM radio upon arriving in Las Vegas for the 2025 NAB Show.

That’s because Beasley Media Group has shifted the station to a blend of Adult Contemporary hits in English and Spanish, with a fully en español presentation.


Want to learn more about the power of the Latino audio consumer? Come to Texas on June 11 and register today for the Hispanic Radio Conference. This unique and exclusive conference gives your company an opportunity to share ideas, discuss and debate challenges in a multi-platform world, and network in a unified setting devoted to Spanish-language radio and English-language audio hubs that recognize the Hispanic consumer of today and tomorrow. Learn more by clicking here.





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