When Scott Lindquist talks about the ASP family of businesses, he’s not just referring to storage units or automotive clips – it’s about a legacy rooted in Liberty Hill values, community spirit and family.
The Lindquist family’s journey in Liberty Hill began in the mid-1980s when they moved from Georgetown to a property off Highway 1869. “I actually graduated from what is now Louine Noble Elementary,” Lindquist shared. “Community is something I am passionate about and we’re always looking for ways to give back.”
As a family with deep roots in Liberty Hill and a love for basketball, Lindquist helped launch the Swoosh youth basketball league and served on the Liberty Hill Independent School District Board of trustees. He and his wife Laura raised their three children in Liberty Hill, each attending local schools from kindergarten through graduation. “We’ve never had any interest in leaving – especially while our kids were in school here,” he said.
Over 35 years ago, Lindquist and his father Doug started ASP Clips, a business selling the unsung heroes of the auto world – the fasteners that hold everything together. “We sell the small parts that hold the bigger parts together,” Lindquist explained. The father-son duo grew the business from the ground up, eventually relocating to Bertram, with plans to build not just a business, but a legacy on family land.
After Doug’s passing, the family reassessed the future – and ASP Storage was born from that reflection.
For the ASP Storage business, Lindquist’s focus has never been about competition. “We’re just trying to help solve a need,” he said. That philosophy led to offering a lifetime rate lock for customers who signed 6-12-month storage leases in July – a rare move in the industry.
That same spirit of service drives everything ASP does. “We still answer late-night phone calls. We travel across the U.S. to meet customer needs. Customer service runs deep in all that we do,” Lindquist said.
Now, his son Trent is stepping into the ASP Clips business, traveling and preparing to expand its reach even further.
The ASP Clips company has had to adapt in the face of growing corporate competition. “The hardest part is when a longtime customer gets bought out and we lose them,” Lindquist said. “It’s forced us to ask ourselves – how do we stand out?”
For ASP Storage, visibility has been a challenge. “People think we’re too far out in Bertram,” he said. “But, we actually offer easier access, better pricing, and more privacy.” Eventually in phase two they would like to expand with luxury garages that include climate control and workspace – ideal for car enthusiasts.
Early in the ASP Clips business, a pivotal moment came when they were selected for a national trial. “They asked us to convert a store in San Antonio for a two-to-three-month test,” Lindquist recalled. “We took a lunch break that afternoon and they’d already asked us to handle five more. Eventually, we were supporting over 100 stores. That was a big moment of validation.”
For the storage side, the grand opening stands out. “To have my wife, kids, and mom there – it meant everything,” he said.
At the heart of ASP’s mission is a simple but powerful principle – do right by people. “Take care of what you’re supposed to take care of – and do it the right way,” Lindquist said. “We’re a laid-back company, but we take our service seriously.”
His advice to young entrepreneurs? Take the leap. “If you don’t try, you’ll never know,” he said. He recalled once reorganizing the entire warehouse while his parents were on vacation. “My dad was mad at first – but then once he calmed down, he told me it saved him time. Sometimes you must push for improvement, even if it’s uncomfortable.”
For Lindquist and the ASP family of businesses, it’s about persistence, people and making things better—for the company, the community, and the next generation.
To view lot availability or learn more, visit aspstorage.com.
