General Business
On Nov 14, 2025
Wayne-based Castrol has announced a new multi-year sponsorship with The Federación Mexicana de Fútbol (FMF) and Soccer United Marketing (SUM), the commercial arm and partner of Mexico’s U.S. Tour for more than two decades. Through this agreement, Castrol joins as the official motor oil and lubricant of the Mexican Men’s and Women’s National Teams in the U.S., complementing its existing sponsorships with the NBA, WNBA, and NASCAR.
As one of the world’s leading lubricant brands, Castrol will connect with the unique culture of the Mexican National Teams and their massive U.S. fanbase. Castrol’s activation begins in 2025 with the Mexican Men’s National Team’s match against Paraguay (Nov. 18 in San Antonio, Texas) where the brand will be featured prominently through LED signage, in-stadium displays, and fan experiences. The sponsorship will build on this momentum, extending into 2026 with a comprehensive program of promotions, retailer activations, and media activities.
“Castrol has always been driven by a passion for delivering protection and performance, values we see mirrored in these teams and their rosters of exceptional athletes,” said Andreas Osbar, president and CEO Castrol Americas. “This multi-year sponsorship builds on our history of performance and connects us with one of the most passionate and dedicated fanbases in sports.”
The new agreement between Castrol and the Mexican National Teams in the U.S. is an expansion on an existing sponsorship with the Mexican National Teams within Mexico and arrives during a period of massive opportunity for the sport ahead of its top international tournament next summer. The sponsorship builds on the momentum behind the two established organizations and underscores their collective commitment to delivering superior performance while delivering on the biggest stage.
“We’re in an unparalleled period of expansion and impact for the sport of soccer across North America, and we’re delighted to welcome Castrol as an official partner of the Mexican National Teams in the U.S.,” said Carter Ladd, Soccer United Marketing Chief Revenue Officer. “Both Castrol and the Mexican National Teams share a deep commitment to excellence and a passionate community of fans. Together, we look forward to creating authentic and lasting connections through MexTour and MexTour W for years to come.”
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