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Monday, July 26, 2021
Hospitality Marketing needs to evolve. Nadav Solomon, Co-Founder and President of Tabit Technologies, tells Portada that hospitality marketers need to embrace social media as a key component for customer acquisition and retention. They also need to own...
This advertising-technology has become even more important during the pandemic, making users more exposed to ads as they crave for more personalized messages based on their behavior. Purchases made through eCommerce increased by 34% consequently making advertisers expand...
Red Bull, Tajín, Marriott, LinkedIn… and other brands targeting the U.S. consumer right now. Check our prior Sales Leads columns. Red Bull has named Omnicom Media Group‘s PHD as its new media agency for North America, Mediapost reports. Publicis´...
AI in digital marketing is one of the most important technological developments in decades. However, to use digital channels for customer engagement doesn’t mean sacrificing human connection over AI, customer engagement experts at Moxtra note. Find out...
Teads makes public offering. The global media platform announced today that it has filed a registration statement on Form F-1 with the U.S. Securities and Exchange Commission (“SEC”) relating to the proposed initial public offering of its...
Walmart, Valdo,Cerveza Superior,Cathay Pacific… and other brands targeting the U.S. consumer right now. Check our prior Sales Leads columns.Walmart announced the launch of the first-ever private brand analog insulin, which will revolutionize the access and affordability to diabetes...
Hispanic CTV Advertising provides brands the positive audience features of linear TV (co-viewing, large screen engagement) and the targeting and interactivity of digital marketing. Hispanics are one of the highest growing cohorts in CTV adoption. What do...
The Coca-Cola Company, NYC & Company, Treslúce Beauty… and other brands targeting the U.S. consumer right now. Check our prior Sales Leads columns.Coca-Cola North America announced plans to nearly double its spending with minority-owned media companies over the...
This week, Google announced that it was delaying the depreciation of 3rd party cookies from within its Chrome browser environments. Originally planned for implementation in 2022, the phasing out is now planned to begin mid-2023. It’s the...
Global technology company DigitalReef launched on June 17, establishing itself as a large scale, fully-integrated mobile marketing and advertising platform. DigitalReef was formed through the merger of five leading digital advertising and marketing firms: Flowsense, Imagination Unwired,...
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