For the seventh consecutive year, Sportico has the Cowboys and Dak Prescott sitting atop its ranking of most valuable franchises. Kirby Lee / Imagn Images
The Dallas Cowboys are the NFL’s most valuable franchise for the seventh time in seven rankings in Sportico’s 2026 NFL Franchise Valuations Ranking.
And it’s not close.
The Cowboys are coming off a second consecutive seven-win season without making the playoffs, but that hasn’t damaged the franchise’s value, which sits at $15.5 billion, according to Sportico. That’s a 21 percent increase from 2025.
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The Super Bowl-champion Seattle Seahawks made the biggest jump, increasing in value by 46 percent to $9.61 billion and up two spots to No. 12 on the list.
The two teams moving up the most — three positions apiece — were the New York Jets and Atlanta Falcons. The Jets moved from No. 8 to No. 5 by increasing 28 percent to $10.35 billion, and the Falcons jumped to 10th with a 39 percent increase ($9.78 billion).
The New York Giants had the smallest percent increase (17 percent), followed by the San Francisco 49ers (19 percent) and New England Patriots (19 percent).
Even though the Cincinnati Bengals ranked 32nd — as they have since Sportico began ranking in 2020 — their value increased 35 percent to $7.4 billion.
Sportico’s NFL franchise valuations
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