Furniture World News Desk on
1/30/2026
DALLAS – Dallas Market Center has announced expanded partnerships with more than a dozen area hotels to support buyers and exhibitors attending its June 2026 markets. The agreements secure thousands of hotel room nights at standard market rates, available exclusively through Dallas Market Center’s travel service.
With FIFA World Cup matches scheduled in North Texas this summer, Dallas Market Center planned early to ensure adequate hotel availability for Market attendees. The matches will take place more than 20 miles from the market center, with only a limited number overlapping market dates. The partnerships include hotels across multiple locations and price ranges, offering flexible options, fixed pricing, and convenient access to the marketplace.
“We anticipated increased attention on hotel availability this June and took early action by securing strong hotel partnerships at competitive rates,” said Cindy Morris, president and CEO of Dallas Market Center. “These accommodations are available exclusively when booking through Dallas Market Center’s official housing partner and can scale up to meet increasing demand.”
While regional hotel demand is expected to rise in June, data from a major U.S. hotel group indicates that Dallas ranks lowest among World Cup host cities for projected sell-outs. The Dallas–Fort Worth region remains one of the nation’s largest hospitality markets, with hundreds of thousands of rooms available across the metro area. Dallas Market Center retains the ability to expand its room blocks as demand grows, helping maintain availability for attendees.
To support these efforts, Dallas Market Center has launched an outreach campaign to inform attendees about housing options. The campaign spans digital platforms, email, social media, phone outreach, printed materials, and on-campus messaging, emphasizing that hotel rooms at market rates are available when booked through Dallas Market Center’s official housing link: connectionshousing.us/dallasmarketcenter.
In June 2026, Dallas Market Center will host several major events: the Dallas Apparel & Accessories Market (June 16–19), followed by the Dallas Total Home & Gift Market and KidsWorld (June 24–30), and Lightovation (June 24–27).
About Dallas Market Center
Dallas Market Center is a global business-to-business trade center and the leading wholesale marketplace in North America connecting retailers and interior designers with top manufacturers in gourmet and housewares, home décor, holiday/floral, gifts, lighting, and apparel and accessories. Inside its dynamic, five million square foot campus, nearly 200,000 customers from all 50 states and 85 countries seek industry trends, business education, and new products from exhibitors throughout the year via dominant trade events. To make plans for upcoming markets, visit the Dallas Market Center website and download the Dallas Market Center App. Also, keep up-to-date on all information by visiting Dallas Market Center on Facebook, Twitter, Instagram, and the Dallas Market Center blog. For more information, visit www.dallasmarketcenter.com.
